Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Vice President and Director of the Division of Equipment of the Mondragon Corporation Juan Ángel GarcíaGlobalization, crisis and business models As an expert in Strategic Management, Juan Ángel García has accumulated extensive experience in international, industrial and consumer product markets. With an MBA in Business Administration and Management,...

AZTI General Manager and food technology expert Rogelio PozoScience, consumption and capital Doctor in Chemistry, inventor and prolific author of scientific publications, Rogelio Pozo has been at the forefront of the AZTI Technological Centre since 2004. He is also a renowned lecturer and professor at various Spanish...