25 Oct Best reads october 2019
Whiplash Team, October 25th 2019
Best reads october 2019
Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!
Procter & Gamble’s new commitment to fight against plastic
Procter & Gamble announced its plans to increase the amount of recycled plastic present in their European packs of home care brands to more than double by early 2020. P&G brands, which include Fairy and Mr. Clean, will increase the use of recycled plastic to 9000 tons of post-consumer resin and post-industrial resin. (SP)
Global brands altogether reach a value of two trillion euros
Over the last 20 years the Interbrand consultancy firm has analyzed and measured the economic value of brands. The firm recently published the latest results of their estimates: brands already have a joint price close to two trillion euros. Technological companies dominate the stage, showing a very different snapshot than that of two decades ago when the share was much more balanced by industries. (SP)
Some brands use the same mechanisms as religions to connect with their consumers. Puro Marketing delves into this topic based on Fast Company’s analysis of brands such as SoulCycle, Airbnb, Facebook or Twitter. (SP)
The lack of transparency takes its toll on Facebook
After the Cambridge Analytica scandal that put Mark Zuckerberg on the spot, the technology company has fallen positions in the Interbrand ‘Best Global Brands’ ranking, led one more year by Apple, Google and Amazon. (SP)
Customer satisfaction is the ultimate product
Brand Strategy Insider offers an interesting article about the value of customer satisfaction, putting it above any product or service. (EN)
