Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, July 31st, 2020 Best reads July 2020 Here we suggest a short selection of readings for passionate branders like you to enjoy during the holidays. See you back in September! Relevant differentiation The relevance of differentiation is essential in a market saturated with supply. Brand Strategy Insider...