Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Managing Partner of MindValue and Director of la Caixa Banking Foundation Management Chair at IE Business School Javier Fernández Aguado Organizations, people and balance Javier Fernández Aguado is a renowned businessman, speaker, author and expert thinker on people and business management. He is founder and Managing Partner...

Consultant, trainer and speaker specialized in B2B sales and CRM Eduardo LasecaSales, customers and digitization More than two decades of experience as a professional salesman and director of B2B commercial teams in multinationals in Spain, Switzerland and Brazil endorse Eduardo Laseca. He is also the author of...