Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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BrandSmith CEO and Founder Christopher Smith: Redesigning the future The coronavirus pandemic has brought the world to an obligatory pause, to a global lockdown that, without a doubt, will bring about profound changes in people, companies and society. When everything has passed, the normality that we...