04 Oct Best reads September 2019
Whiplash Team, October 4th 2019
Best reads October 2019
Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!
Sustainability is not at odds with finance
As published, the Dow Jones Sustainability Index (DJSI) 2019, has been recognized Banco Santander as the World’s most sustainable bank. (ES)
Legendary brands have a very important asset: nostalgia. But it is not enough, brands must adapt to new times to continue building history. (ES
How to bring Hollywood narrative techniques to brands
The key is to give the brand’s story an interactive, emotional connection by using movie-makers’ tricks and so make advertising more attractive. (EN)
The new user will base their purchasing decisions on Artificial Intelligence
The Institute of Digital Economy of ESIC, reveals the main changes that have occurred over the last 10 years on how brands win the user’s hearts and how they are doing it now and will in the future. (ES)
