{"id":33174,"date":"2022-01-28T10:51:08","date_gmt":"2022-01-28T09:51:08","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-enero-2022\/"},"modified":"2022-01-28T11:47:12","modified_gmt":"2022-01-28T10:47:12","slug":"best-reads-january-2022","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-january-2022\/","title":{"rendered":"Best reads January 2022"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Whiplash Team, January 28<sup>th<\/sup> 2022<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads January 2022<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here we share a short selection of reads for brand lovers like you to enjoy over the weekend.<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingmag.com\/2022\/01\/14\/do-sonic-logos-actually-work\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Do Sonic Logos Work?<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Companies invest a lot of money on finding their sonic identity. Now, research shows that sonic logos that are correctly recognized by consumers makes a brand more valuable and drive consumer purchase intent by 5% on average. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/88\/35990\/conocimiento-comunicacion-proposito-desafios-marketing-relacional-2022.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Knowledge, communication and purpose: 3 challenges of relationship marketing in 2022<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Puromarketing explores in this article how connecting with consumers in a 360\u00ba communication basis will allow brands to reach the goal of attracting their audiences to the physical point of sale, web or e-commerce platform. (ES)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/5-keys-to-growing-a-new-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Five keys to growing a new brand<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Branding Strategy Insider provides in this article some clues on how to position and grow a new brand. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2022\/01\/17\/fortunas\/1642447149_832348.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The &#8216;Djokovic case&#8217; puts brands on alert<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>The sponsors of the tennis player Novak Djokovic, in this case, Lacoste, also \u201cputs &nbsp;the player in quarantine\u201d after the events that occurred in Australia. The brands associated with the player study how his attitude will affect them. (ES)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, January 28th 2022 Best reads January 2022 Here we share a short selection of reads for brand lovers like you to enjoy over the weekend. Do Sonic Logos Work? Companies invest a lot of money on finding their sonic identity. Now, research shows&#8230;<\/p>\n","protected":false},"author":2,"featured_media":33172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[23,24],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads January 2022<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads January 2022\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads January 2022\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads January 2022\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-january-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-28T09:51:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-28T10:47:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2022\/01\/whiplash-no233.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2022\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads January 2022\",\"datePublished\":\"2022-01-28T09:51:08+00:00\",\"dateModified\":\"2022-01-28T10:47:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2022\/\"},\"wordCount\":186,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"keywords\":[\"branding\",\"digitalmarketing\"],\"articleSection\":[\"Best reads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2022\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2022\/\",\"name\":\"Brandsmith - 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