{"id":33062,"date":"2021-10-29T10:25:06","date_gmt":"2021-10-29T08:25:06","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-octubre-2021\/"},"modified":"2021-10-29T10:35:05","modified_gmt":"2021-10-29T08:35:05","slug":"best-reads-october-2021","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-october-2021\/","title":{"rendered":"Best reads October 2021"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Whiplash Team, 29<sup>th<\/sup> October 2021<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best reads October 2021<\/strong><\/h3>\n\n\n\n<p>Here we share a short selection of readings for brand lovers like you to enjoy over the weekend.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/content.ascential.com\/tiktok-report-download.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The era of social commerce<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>In the last year social commerce has experienced significant growth, because of the pandemic on consumer behaviour among other factors. The study \u201c<strong>From Discovery to Purchase: The Role of Community Commerce\u201d<\/strong>, carried out by Warc, together with TikTok and Publicis Group, reveals that 85% of users bought a product or service after seeing it commented or advertised on social networks. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/brand-finance-marcas-mas-valiosas-fuertes-espana-2021\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Spain moves away from the top 10 of the most valuable country brands<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>The Brand Finance Nation Brands 2021 ranking reveals that the 100 most valuable national brands on a global scale have registered a fall of almost 37 million euros in their annual brand value. According to the study, the United States remains the most valuable country brand, Switzerland leads the ranking in terms of brand strength and Spain, although it improves its country brand value, remains outside the top 10 of the most valuable. (ES)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingmag.com\/2021\/10\/12\/building-brand-empires-a-unifying-approach-to-building-brand-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Building the conceptual universe of the brand<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Consumer demands, digital transformation and the expansion of communication channels make today&#8217;s brand manager\u2019s job difficult. The question is, how do brand managers effectively prioritize changes in consumer and competitor behaviour and find a competitive advantage too? (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/9\/35810\/tras-apuestas-juego-online-publicidad-comida-basura-sera-proxima-limitada.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Spanish government plans to limit the advertising of fast food<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>The Spanish Ministry of Consumer Affairs is working on a draft for a law that will be ready by the end of 2021 or early 2022. The idea is to regulate advertisements about so-called \u201cjunk food\u201d in both traditional and digital media. (ES)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, 29th October 2021 Best reads October 2021 Here we share a short selection of readings for brand lovers like you to enjoy over the weekend. The era of social commerce In the last year social commerce has experienced significant growth, because of the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":33060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads October 2021<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads October 2021\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads October 2021\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads October 2021\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-october-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-29T08:25:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-29T08:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2021\/10\/whiplash-no223.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-october-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-october-2021\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads October 2021\",\"datePublished\":\"2021-10-29T08:25:06+00:00\",\"dateModified\":\"2021-10-29T08:35:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-october-2021\/\"},\"wordCount\":273,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-october-2021\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-october-2021\/\",\"name\":\"Brandsmith - 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