{"id":32999,"date":"2021-09-24T10:00:00","date_gmt":"2021-09-24T08:00:00","guid":{"rendered":"https:\/\/brandsmith.es\/?p=32999"},"modified":"2021-09-10T12:40:39","modified_gmt":"2021-09-10T10:40:39","slug":"best-reads-september-2021","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-september-2021\/","title":{"rendered":"Best reads September 2021"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Equipo Whiplash, 24 de septiembre de 2021<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads September 2021<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here we share a short selection of readings for brand lovers like you to enjoy over the weekend.<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/ciberseguridad-marcas-redes-sociales-tambien-branding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Internet security is also a question of branding<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>The hijacking of accounts and the identity theft of official company and brand profiles are the most common attacks and can affect the reputation of the brand in terms of transparency, integrity and credibility. (ES)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/76\/35602\/cosmetica-perfumeria-grandes-beneficiadas-boom-ecommerce-durante-proximos-anos.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The big beneficiaries of the e-commerce boom<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Cosmetics and fragrances are the fastest growing niches in Spain as a result of the e-commerce boom caused by the pandemic and lockdown. (ES)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.pwc.es\/es\/retail-consumo\/global-consumer-insights-pulse-survey-2021.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The consumer has changed forever<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Changes in consumption patterns are here to stay according to PwC\u2019s Global Consumer Insights Pulse Survey 2021. More than 8,000 people in 22 countries were interviewed. (ES)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingmag.com\/2021\/08\/26\/interview-an-agile-approach-to-brand-architecture-with-nital-patel-lippincott\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>An agile approach to brand architecture<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Growth is an essential part of the business and the way a company manages its brand(s) can have a significant impact on the type of growth it will experience. Vice versa, how a company plans to grow is very important in choosing the correct brand management model. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2021\/08\/30\/three-components-of-brand-favorability-and-why-they-matter\/?sh=6d13a9076978\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Three relevant factors in brand preference<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>How an audience perceives a brand is very important. By measuring brand preference, organizations can have deep understanding of how they are performing by calculating emotional closeness or the positive or negative changes that surround the brand. (EN)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Equipo Whiplash, 24 de septiembre de 2021 Best reads September 2021 Here we share a short selection of readings for brand lovers like you to enjoy over the weekend. Internet security is also a question of branding The hijacking of accounts and the identity theft&#8230;<\/p>\n","protected":false},"author":2,"featured_media":33001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads September 2021<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads September 2021\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads September 2021\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads September 2021\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-september-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-24T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-10T10:40:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2021\/09\/whiplash-no218.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2021\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads September 2021\",\"datePublished\":\"2021-09-24T08:00:00+00:00\",\"dateModified\":\"2021-09-10T10:40:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2021\/\"},\"wordCount\":232,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2021\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2021\/\",\"name\":\"Brandsmith - 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