{"id":32914,"date":"2021-06-25T11:09:45","date_gmt":"2021-06-25T09:09:45","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-junio-2021\/"},"modified":"2021-06-25T11:52:40","modified_gmt":"2021-06-25T09:52:40","slug":"best-reads-june-2021","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-june-2021\/","title":{"rendered":"Best reads June 2021"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Whiplash Team, 25<sup>th<\/sup> June 2021<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads June 2021<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here we share a short selection of readings for brand lovers like you to enjoy over the weekend.<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingmag.com\/2021\/06\/15\/intercultural-thinking-changing-and-adapting-to-new-cultures\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong>The future is intercultural<\/strong><\/strong><\/a><\/strong><\/p>\n\n\n\n<p>The future is intercultural. The speed at which the pandemic spread around the globe showed that the world is more closely connected than we perhaps realized. In a post-pandemic world, cross-cultural thinking can help brands and companies recover to drive innovation, adapt to the new normal, and achieve new growth. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.bolsamania.com\/noticias\/interes\/10-marcas-espanilas-mas-valiosas-europa--7994252.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The 10 most valuable Spanish brands in Europe<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Spain can boast of companies and their brand value, as it is the seventh nation that contributes to the ranking of the 500 most valuable brands in Europe. (SP)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.abc.es\/economia\/abci-pandemia-trastoca-lista-marcas-mas-elegidas-espanoles-supermercado-202106151129_noticia.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The pandemic changes the list of the brands most chosen by Spaniards in the supermarket<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Coca-Cola topped the list again. In second place we find the Spanish brand El Pozo followed closely by the also Spanish Central Lechera Asturiana. (SP)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/why-brands-really-matter\/#.YMyWoqgzbIU\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Why Brands Matter<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Most measurements of the meaning of the brand are mechanical. They try to measure brand equity through simple scales that ask consumers to quantify their level of satisfaction with a brand&#8217;s performance. They don&#8217;t take advantage of the important nuances about the many ways a product or service ties in with a consumer&#8217;s identity. (EN)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, 25th June 2021 Best reads June 2021 Here we share a short selection of readings for brand lovers like you to enjoy over the weekend. The future is intercultural The future is intercultural. The speed at which the pandemic spread around the globe&#8230;<\/p>\n","protected":false},"author":2,"featured_media":32912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads June 2021<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads June 2021\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads June 2021\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads June 2021\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-june-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-25T09:09:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-25T09:52:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2021\/06\/whiplash-no209.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-june-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-june-2021\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads June 2021\",\"datePublished\":\"2021-06-25T09:09:45+00:00\",\"dateModified\":\"2021-06-25T09:52:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-june-2021\/\"},\"wordCount\":216,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-june-2021\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-june-2021\/\",\"name\":\"Brandsmith - 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