{"id":32613,"date":"2021-01-29T10:18:47","date_gmt":"2021-01-29T09:18:47","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-enero-2021\/"},"modified":"2021-01-30T12:29:55","modified_gmt":"2021-01-30T11:29:55","slug":"best-reads-january-2021","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-january-2021\/","title":{"rendered":"Best reads January 2021"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Whiplash Team, 29<sup>th<\/sup> January 2021<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads January 2021<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend ahead!<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingmag.com\/2021\/01\/12\/how-strong-brands-embrace-emotional-insight-to-drive-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">How strong brands embrace emotional insight to drive growth<\/a><\/strong><\/p>\n\n\n\n<p>The idea of addressing what\u2019s important to people is not new, but it\u2019s often not the biggest priority. Instead of finding ways to sell what we have to sell, it\u2019s more effective for businesses to understand what people need and desire to inform what and how we sell. <em>(EN)<\/em><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/146\/34725\/asi-blinda-identidad-marca-solida-empresas-sonmas-rentables-mas-resistentes.html\" target=\"_blank\" rel=\"noreferrer noopener\">Strong brands make more resilient and profitable businesses<\/a><\/strong><\/p>\n\n\n\n<p>Having a powerful brand identity is a crucial asset that enables businesses to maintain and connect with consumers even in challenging and difficult situations. <em>(ES)<\/em><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/how-purpose-is-driving-financial-performance\/#.YAbbXuhKjIU\" target=\"_blank\" rel=\"noreferrer noopener\">How purpose is driving financial performance<\/a><\/strong><\/p>\n\n\n\n<p>Brands on a mission are usually rewarded, not penalized, by their customers. Research on the world\u2019s 50 fastest growing brands, from 2001 to 2011, found a causal relationship between a brand\u2019s orientation to a higher purpose and its financial performance. <em>(EN)<\/em><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.wsj.com\/articles\/ten-global-consumer-trends-for-2021-11610976600\" target=\"_blank\" rel=\"noreferrer noopener\">Top 10 global consumer trends for 2021<\/a><\/strong><\/p>\n\n\n\n<p>In 2021 consumers will be demanding, anxious, and creative in dealing with change, so Euromonitor forecasts in its annual trend report. People will expect increased activism from brands they use, new options for digital services in their daily lives, and more help in achieving mental and physical wellness. <em>(EN)<\/em><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/ipmark.com\/osborne-inicia-rumbo-con-nueva-identidad-corporativa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Osborne reclaims its legacy with a new corporate identity<\/a><\/strong><\/p>\n\n\n\n<p>The Osborne wine firm renews its corporate identity in order to assert its long history (a history of almost 250 years), its&#8217; size and its&#8217; vision for the future. It is the first measure it takes after commencing its&#8217; vision and strategic plan from now to 2030. <em>(ES)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, 29th January 2021 Best reads January 2021 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend ahead! How strong brands embrace emotional insight to drive growth The idea of addressing what\u2019s important to people is not&#8230;<\/p>\n","protected":false},"author":2,"featured_media":32612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads January 2021<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads January 2021\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads January 2021\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads January 2021\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-january-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-29T09:18:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-30T11:29:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2021\/01\/whiplash-no188.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2021\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads January 2021\",\"datePublished\":\"2021-01-29T09:18:47+00:00\",\"dateModified\":\"2021-01-30T11:29:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2021\/\"},\"wordCount\":276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2021\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2021\/\",\"name\":\"Brandsmith - 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