{"id":32519,"date":"2020-12-04T10:05:03","date_gmt":"2020-12-04T09:05:03","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-noviembre-2020\/"},"modified":"2020-12-04T11:41:31","modified_gmt":"2020-12-04T10:41:31","slug":"best-reads-november-2020","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-november-2020\/","title":{"rendered":"Best reads November 2020"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Whiplash Team, 4<sup>th<\/sup> December 2020<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads November 2020<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the long weekend ahead!<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.brandingmag.com\/2020\/04\/21\/brands-in-the-boardroom-the-business-side-of-branding\/\"><strong>The business and the brand<\/strong><\/a><\/p>\n\n\n\n<p>Marc Cloosterman, consultant in strategic brand management, explores in a trilogy of articles entitled &#8220;Brands in the Boardroom&#8221; how the brand is perceived by the boards of directors of companies. The first article, \u201c<a href=\"https:\/\/www.brandingmag.com\/2020\/04\/21\/brands-in-the-boardroom-the-business-side-of-branding\/\">The business side of the brand<\/a>\u201d, examines the reasons why the brand is generally not taken into account as an asset and provides some advice on how to approach the brand from a logical point of view and not as creativity; the second, &#8220;<a href=\"https:\/\/www.brandingmag.com\/2020\/06\/30\/brands-in-the-boardroom-ii-financial-engineering-for-brands\/\">Financial engineering for brands<\/a>&#8221; immerses itself in the financial valuation of brands; and the last, &#8220;<a href=\"https:\/\/www.brandingmag.com\/2020\/09\/29\/brands-in-the-boardroom-iii-the-future-of-brand-management\/\">The future of brand management<\/a>&#8220;, offers a vision of the disruptive trends of today and their impact on brands. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/13\/34564\/nuevo-dano-colateral-crisis-seran-marcas-grandes-empresas-quedaran-solo.html\">Fewer but more relevant brands<\/a><\/strong><\/p>\n\n\n\n<p>PuroMarketing analyses the effect that the crisis caused by the pandemic will have on large companies and foresees that these &#8220;will cleanse their portfolios and not all brands, no matter how old they are, will continue for another year.&#8221; (SP)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.brandingstrategyinsider.com\/10-ways-to-reimagine-your-brand\/#.X8YqB2hKjIU\"><strong>Re-imagining the brand to stay in the spotlight<\/strong><\/a><\/p>\n\n\n\n<p>2020 has been a difficult year for everyone and it has served to remind companies and brands that being a constant source of value is a never-ending job. This article offers 10 ways to rethink how to stay relevant to users and consumers. (EN)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/balenciaga-crea-videojuego-nueva-coleccion-otono-invierno\"><strong>Haute couture video games<\/strong><\/a><\/p>\n\n\n\n<p>The pandemic has forced brands to rethink how they present their products. Many choose to do it on-line instead of organizing face-to-face events. The luxury market is no exception, and the fashion brand Balenciaga has released the official trailer for its on-line video game <a href=\"https:\/\/www.youtube.com\/channel\/UC08-C3TjnbKb6MPnfJd3IVQ\">Afterworld: The Age of Tomorrow<\/a>, which will be launched on December 6<sup>th<\/sup> to promote its new Fall \/ Winter 2021 collection. The trailer is already available for those who want a peek. (SP)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/whats-next-for-remote-work-an-analysis-of-2000-tasks-800-jobs-and-nine-countries\"><strong>The future of telecommuting<\/strong><\/a><\/p>\n\n\n\n<p>The consultancy firm McKinsey looks at the evolution of remote work after the pandemic. According to the study, which includes nine countries and 800 types of jobs, more than 20% of the workforce could work remotely three to five days a week and be more effective than if they did it from an office, and the consequent impact on urban economies, transport, and consumption. (EN)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, 4th December 2020 Best reads November 2020 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the long weekend ahead! The business and the brand Marc Cloosterman, consultant in strategic brand management, explores in a trilogy of articles&#8230;<\/p>\n","protected":false},"author":2,"featured_media":32517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads November 2020<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads November 2020\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads November 2020\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads November 2020\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-november-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T09:05:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T10:41:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/12\/whiplash-no182.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-november-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-november-2020\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads November 2020\",\"datePublished\":\"2020-12-04T09:05:03+00:00\",\"dateModified\":\"2020-12-04T10:41:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-november-2020\/\"},\"wordCount\":386,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"articleSection\":[\"Best reads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-november-2020\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-november-2020\/\",\"name\":\"Brandsmith - 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