{"id":32298,"date":"2020-09-25T10:00:00","date_gmt":"2020-09-25T08:00:00","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-septiembre-2020\/"},"modified":"2020-09-25T10:19:42","modified_gmt":"2020-09-25T08:19:42","slug":"best-reads-september-2020","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-september-2020\/","title":{"rendered":"Best reads September 2020"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Whiplash Team, September 25, 2020<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads September 2020<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!<\/h4>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www2.deloitte.com\/es\/es\/pages\/human-capital\/articles\/encuesta-millennial.html\" target=\"_blank\"><strong>Millennials and Gen Z approve corporate measures against COVID-19<\/strong><\/a><\/p>\n\n\n\n<p>The Global Millennial Survey 2020, prepared by the consulting firm Deloitte, collects the main concerns, priorities and the social, economic and professional expectations of these generations in 43 countries. These responses have been contrasted with a second survey in May with the aim of knowing how the pandemic has affected the initial responses. (SP)<\/p>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thedrum.com\/opinion\/2020\/09\/02\/how-brands-can-strengthen-their-immunity-the-new-normal\" target=\"_blank\">How can brands become immune against the new normal?<\/a><\/strong><\/p>\n\n\n\n<p>Rico Chan, Co-Director for Asia Pacific at Verizon Media, explains how brands can protect themselves and navigate a post-Covid-19 market. (EN)<\/p>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.puromarketing.com\/76\/34101\/este-ano-cambiara-todo-supermercados-online-papel.html\" target=\"_blank\">The year on-line supermarkets finally took off<\/a><\/strong><\/p>\n\n\n\n<p>After years of being the \u201cthe rising star\u201d of e-commerce, but never actually taking off, supermarkets have finally managed to normalize their presence in the digital world due to the restrictions imposed by COVID-19. (SP)<\/p>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/customerthink.com\/the-power-of-interaction-how-brands-can-talk-to-customers-in-the-new-normal\/\" target=\"_blank\">The power of interacting with customers<\/a><\/strong><\/p>\n\n\n\n<p>Brands are looking for ways to engage their customers with new and innovative Schemes. These simple tactics can help companies communicate their ideas and messages to audiences more effectively. (EN)<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.puromarketing.com\/31\/34104\/eventos-virtuales-reinan-nueva-normalidad-deben-tener-cuenta-marketeros.html\" target=\"_blank\"><strong>Virtual events take the lead in the new normal<\/strong><\/a><\/p>\n\n\n\n<p>Social distancing imposed by the pandemic has led virtual events to become of greater importance. They also open the door to measure engagement more and to generate long-term value. (SP)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, September 25, 2020 Best reads September 2020 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Millennials and Gen Z approve corporate measures against COVID-19 The Global Millennial Survey 2020, prepared by the consulting firm Deloitte,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":32296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads September 2020<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads September 2020\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads September 2020\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads September 2020\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-september-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-25T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-25T08:19:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/09\/whiplash-n\u00ba172.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2020\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads September 2020\",\"datePublished\":\"2020-09-25T08:00:00+00:00\",\"dateModified\":\"2020-09-25T08:19:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2020\/\"},\"wordCount\":234,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"articleSection\":[\"Best reads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2020\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2020\/\",\"name\":\"Brandsmith - 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