{"id":32049,"date":"2020-05-28T10:01:53","date_gmt":"2020-05-28T08:01:53","guid":{"rendered":"https:\/\/brandsmith.es\/christopher-smith-humildad-compromiso-y-conocimiento\/"},"modified":"2020-05-28T10:06:24","modified_gmt":"2020-05-28T08:06:24","slug":"christopher-smith-humility-commitment-and-knowledge","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/christopher-smith-humility-commitment-and-knowledge\/","title":{"rendered":"Christopher Smith: Humility, commitment and knowledge"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH-1024x632.png\" alt=\"\" class=\"wp-image-31715\" width=\"225\" srcset=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH-1024x632.png 1024w, https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH-300x185.png 300w, https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH-768x474.png 768w, https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH-700x432.png 700w, https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH.png 1369w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Senior Business Strategy and Branding Consultant<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 300;\">Christopher Smith<\/span><br>Humility, commitment <br>and knowledge<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">After working for 20 years in the advertising and design industries, in 2007 he founded <a href=\"https:\/\/brandsmith.es\/en\/\">Brandsmith<\/a>, a consultancy dedicated to the integrated development of business and brand strategies. He is also a professor at universities and business schools, the author or co-author of a dozen books and speaker at national and international forums such as the Mobile World Congress, the Ambosetti Marketing Summit, and La Neurona Summit.<\/h4>\n\n\n\n<p>Over the\npast seven weeks, <a href=\"https:\/\/www.linkedin.com\/in\/christopherrichardsmith\/?locale=en_US\">Christopher Smith<\/a> has interviewed a dozen experts in\ndifferent fields to explore what positive changes should be embraced to design\na more responsible model of capitalism in the post-coronavirus world.<\/p>\n\n\n\n<p>His guests\u2019\nopinions have been published in the series of video interviews \u201c<a href=\"https:\/\/www.youtube.com\/playlist?list=PLUWS2o_To7VVZreIsbK-UyQ_PF6RcbX2f\">Positive change for the day after<\/a>\u201d, which today comes to a close with\nhis own conclusions on what was discussed. He insists on the need to face\nchallenges with humility, in addition to the importance of commitment and\nknowledge in the task of returning to the \u201cnew normal\u201d.<\/p>\n\n\n\n<p>We thank <a href=\"https:\/\/www.linkedin.com\/in\/eduardolaseca\/\">Eduardo Laseca<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/fjavier687\/\">Javier Fern\u00e1ndez Aguado<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/angel-escribano-3a85b2\/\">\u00c1ngel Escribano<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/francis-paniego-7515b828\/\">Francis Paniego<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/rogeliopozo\/\">Rogelio Pozo<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/joseaguilar1\/\">Jos\u00e9 Aguilar<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/juan-angel-garc%C3%ADa-fern%C3%A1ndez-0a0342a\/\">Juan \u00c1ngel Garc\u00eda<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/eduardo-rojas-briales-7149aaba\/\">Eduardo Rojas Briales<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/antonio-mateo-santana\/\">Antonio Mateo<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/rodrigosilvaramos\/\">Rodrigo Silva-Ramos<\/a>, <a href=\"http:\/\/www.ctfc.cat\/es\/personal_det.php?id=194\">Antoni Trasobares<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/celestinomz\/\">Celestino Mart\u00ednez<\/a>, for sharing their time and wisdom with us.<\/p>\n\n\n\n<div class=\"youtube-responsive-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/QX2HN-w4FCE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n\n\n\n<p>On the first week of June we will offer a compilation of the most interesting thoughts that were expressed during the interviews and, from then on, <a href=\"https:\/\/brandsmith.es\/en\/whiplash\/\">Whiplash<\/a>, the BrandSmith blog, will be with you again every Friday, as usual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Senior Business Strategy and Branding Consultant Christopher SmithHumility, commitment and knowledge After working for 20 years in the advertising and design industries, in 2007 he founded Brandsmith, a consultancy dedicated to the integrated development of business and brand strategies. He is also a professor at&#8230;<\/p>\n","protected":false},"author":2,"featured_media":32046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[209,272,274,271,136,277,98,183,212,208,203,276,252,184,273,275],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Christopher Smith: Humility, commitment and knowledge<\/title>\n<meta name=\"description\" content=\"Brandsmith Christopher Smith: Humility, commitment and knowledge\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Christopher Smith: Humility, commitment and knowledge\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Christopher Smith: Humility, commitment and knowledge\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/christopher-smith-humility-commitment-and-knowledge\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-28T08:01:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-28T08:06:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/05\/whiplash-n\u00ba160.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/christopher-smith-humility-commitment-and-knowledge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/christopher-smith-humility-commitment-and-knowledge\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Christopher Smith: Humility, commitment and knowledge\",\"datePublished\":\"2020-05-28T08:01:53+00:00\",\"dateModified\":\"2020-05-28T08:06:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/christopher-smith-humility-commitment-and-knowledge\/\"},\"wordCount\":258,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"keywords\":[\"cambio positivo\",\"clientes\",\"comercio minorista\",\"compra de proximidad\",\"confinamiento\",\"consumo local\",\"Coronavirus\",\"crisis\",\"cuarentena\",\"econom\u00eda\",\"el d\u00eda despu\u00e9s\",\"experiencia de compra\",\"innovaci\u00f3n\",\"pandemia\",\"retail\",\"tiendas consumidores\"],\"articleSection\":[\"Positive Change\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/christopher-smith-humility-commitment-and-knowledge\/\",\"url\":\"https:\/\/brandsmith.es\/en\/christopher-smith-humility-commitment-and-knowledge\/\",\"name\":\"Brandsmith - 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