{"id":32037,"date":"2020-05-26T10:14:43","date_gmt":"2020-05-26T08:14:43","guid":{"rendered":"https:\/\/brandsmith.es\/celestino-martinez-marcas-retail-y-compra-de-proximidad\/"},"modified":"2020-05-26T11:14:29","modified_gmt":"2020-05-26T09:14:29","slug":"celestino-martinez-brands-retail-and-proximity-purchase","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/celestino-martinez-brands-retail-and-proximity-purchase\/","title":{"rendered":"Celestino Mart\u00ednez: Brands, retail and proximity purchase"},"content":{"rendered":"\n
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Consultant, lecturer and expert in retail marketing<\/h2>\n\n\n\n

Celestino Mart\u00ednez<\/span>
Brands, retail and proximity purchase<\/h3>\n\n\n\n

Increasing the value of brands, of their events, their stores and their media by creating memorable user experiences. This is the objective of Celestino Mart\u00ednez, marketing expert for the retail sector, podcaster at \u201cActualiza retail<\/a>\u201d and project manager at \u201cFlow the retail partner<\/a>\u201d.<\/h4>\n\n\n\n

Celestino Mart\u00ednez<\/a> has worked in the retail sector for\nmore than 20 years. Throughout this time, he has managed his own and\nthird-party businesses, has been a salesman and has participated in many sales\nprocesses. All this has helped him to train and understand why, in many circumstances,\nsales do not come to fruition.<\/p>\n\n\n\n

From his\npoint of view, the main reason why a sale fails in the retail sector is directly\nrelated to a feeble ability to add value to the product or service during the\nsale. One way to solve this is by transforming stores and offer shopping\nexperiences that better meet customer needs and thus meet, or even exceed,\ntheir expectations.<\/p>\n\n\n\n

Creating\nand implementing innovative store models, aimed at making each purchase an\nunforgettable experience and thus achieving customer loyalty, is his goal as\nproject manager at \u201cFlow The Retail Partner\u201d.<\/p>\n\n\n\n