{"id":31995,"date":"2020-05-14T08:33:22","date_gmt":"2020-05-14T06:33:22","guid":{"rendered":"https:\/\/brandsmith.es\/antonio-mateo-responsabilidad-compromiso-e-impacto-social\/"},"modified":"2020-05-28T10:20:58","modified_gmt":"2020-05-28T08:20:58","slug":"antonio-mateo-responsibility-commitment-and-social-impact","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/antonio-mateo-responsibility-commitment-and-social-impact\/","title":{"rendered":"Antonio Mateo: Responsibility, commitment and social impact"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH-1024x632.png\" alt=\"\" class=\"wp-image-31716\" width=\"225\" srcset=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH-1024x632.png 1024w, https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH-300x185.png 300w, https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH-768x474.png 768w, https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH-700x432.png 700w, https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/04\/Recurso-2PSCH.png 1369w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Founder of \u201cHelping by Doing Foundation\u201d and expert in CSR<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 300;\">Antonio Mateo<\/span><br>Responsibility, commitment <br>and social impact <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">He defines himself as an experience designer. His work as creator of events has taken him to tour the five continents, something that, he says, has enriched his perspective and his way of understanding corporate social responsibility.<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/antonio-mateo-santana\/\">Antonio Mateo<\/a> has been the founder of various event companies, but for him \u201c<a href=\"http:\/\/helpingbydoing.org\/\">Helping by Doing Foundation<\/a>\u201d and \u201c<a href=\"https:\/\/www.terra-consultoria.com\/\">Terra Consultor\u00eda de Incentivos<\/a>\u201d are the ones that best reflect his vocation. They are organizations that directly link incentive trips with relevant social action, adapting each project to the needs and objectives of the client. All this within the conviction that Corporate Social Responsibility (CSR) must be strategic in order to achieve business objectives through the support of social purposes, thus providing depth and enrichment to the purpose of the company.<\/p>\n\n\n\n<p>Expert CSR lecturer, he accumulates 25 years of senior management experience in the corporate events sector and incentive travel industry, working with a large number of IBEX 35 companies. The organization of events has led him to carry out activities such as skydiving, hang gliding or rafting. Or to climb glaciers in the Norwegian fjords, getting lost in deserts like the Uadi Rum in Jordan or enjoy the sunrise during a balloon ride in Maasai Mara, Kenya&#8230;<\/p>\n\n\n\n<div class=\"youtube-responsive-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/xfPeEZotRsc\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/div>\n\n\n\n<p>Antonio\nMateo has received various awards for his work in designing aid projects, amongst\nwhich stand out the Aid Day of Companies (D\u00eda Solidario de las Empresas), the Broths of Australia, in\nAustralia, the School in Maasai Mara in Kenya, the Seven Pillars of Wisdom in\nJordan and The Best Sample (Business Sample for Young People at Risk of Social\nExclusion). Today, he talks to us about how he hopes that as a result of the\nexperience we are undergoing with the pandemic, there will be a paradigm shift\nin companies in relation to their commitment to CSR, so that it ceases to be a\nphilanthropic action and acquires a more strategic weight in order to generate\na greater social impact as well as business impact.<\/p>\n\n\n\n<p>Next\nTuesday, May 19<sup>th<\/sup>, we will be with <a href=\"https:\/\/www.linkedin.com\/in\/rodrigosilvaramos\/\">Rodrigo Silva-Ramos<\/a>, founding partner and president of <a href=\"https:\/\/www.geeksme.com\/\">Geeksme<\/a>, a multi-award-winning technology\ncompany that designs, develops and manufactures IoT solutions and\nnext-generation portable devices, as well as participating as a partner in a\nnumber of various business projects. He will comment his vision on the role of\ninvestment and business development at this time when we are about to emerge\nfrom the health crisis and enter what many define as the worst economic crisis\nsince the crash of the New York Stock Exchange in 1929 .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founder of \u201cHelping by Doing Foundation\u201d and expert in CSR Antonio MateoResponsibility, commitment and social impact He defines himself as an experience designer. His work as creator of events has taken him to tour the five continents, something that, he says, has enriched his perspective&#8230;<\/p>\n","protected":false},"author":2,"featured_media":32002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[17,209,136,98,183,205,212,208,203,210,204,82,211,184,207,206],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Antonio Mateo: Responsibility, commitment and social impact<\/title>\n<meta name=\"description\" content=\"Brandsmith Antonio Mateo: Responsibility, commitment and social impact\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Antonio Mateo: Responsibility, commitment and social impact\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Antonio Mateo: Responsibility, commitment and social impact\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/antonio-mateo-responsibility-commitment-and-social-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-14T06:33:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-28T08:20:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/05\/whiplash-n\u00ba156-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/antonio-mateo-responsibility-commitment-and-social-impact\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/antonio-mateo-responsibility-commitment-and-social-impact\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Antonio Mateo: Responsibility, commitment and social impact\",\"datePublished\":\"2020-05-14T06:33:22+00:00\",\"dateModified\":\"2020-05-28T08:20:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/antonio-mateo-responsibility-commitment-and-social-impact\/\"},\"wordCount\":444,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"keywords\":[\"branding\",\"cambio positivo\",\"confinamiento\",\"Coronavirus\",\"crisis\",\"crisis econ\u00f3mica\",\"cuarentena\",\"econom\u00eda\",\"el d\u00eda despu\u00e9s\",\"globalizaci\u00f3n\",\"gobernanza\",\"marcas\",\"ONU\",\"pandemia\",\"resiliencia\",\"UE\"],\"articleSection\":[\"Positive Change\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/antonio-mateo-responsibility-commitment-and-social-impact\/\",\"url\":\"https:\/\/brandsmith.es\/en\/antonio-mateo-responsibility-commitment-and-social-impact\/\",\"name\":\"Brandsmith - 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