{"id":31611,"date":"2020-03-20T10:13:41","date_gmt":"2020-03-20T09:13:41","guid":{"rendered":"https:\/\/brandsmith.es\/solidaridad-la-mejor-manera-de-construir-reputacion-de-marca\/"},"modified":"2020-03-20T10:17:17","modified_gmt":"2020-03-20T09:17:17","slug":"solidarity-the-best-way-to-build-brand-reputation","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/solidarity-the-best-way-to-build-brand-reputation\/","title":{"rendered":"Solidarity, the best way to build brand reputation"},"content":{"rendered":"\n

Whiplash Team, March 16th<\/sup>, 2020<\/strong><\/h2>\n\n\n\n

Solidarity, the best way to build brand reputation<\/strong><\/h3>\n\n\n\n

As the world keeps its eyes on the evolution of the coronavirus, it is a good time for brands to demonstrate that their responsibility and commitment towards society are more than just declarations of intent. Some are already doing it.<\/h4>\n\n\n\n

While in\nSpain two hotel chains have offered some of their establishments to be\ntemporarily transformed into hospitals, in France the multinational LVMH, owner\nof luxury brands such as Christian Dior, Givenchy, Bulgari, Louis Vuitton,\nFendi, Loewe, Kenzo and DKNY, amongst others, announced that it will allocate\nits production of perfumes and cosmetics to the production of sanitizing gels\nthat will be donated to hospitals, as a gesture to help curb the coronavirus.<\/p>\n\n\n\n

In Madrid,\nRoom Mates Hotels has offered two of its six hotels to be medicalized in view\nof the health emergency crisis. The Matutes Group of Companies has offered the \u201cGran\nHotel Col\u00f3n\u201d, located near the Gregorio Mara\u00f1\u00f3n Hospital, for its\u2019 conversion into\na Hospital for as long as necessary.<\/p>\n\n\n\n

Telecommunications\ncompanies are also doing their part to make confinement easier for citizens,\nand for example Telef\u00f3nica \u2013through its Movistar and O2 brands\u2013, as well as\nVodafone, Orange and M\u00e1sM\u00f3vil are giving free gigabytes of data to their\nsubscribers.<\/p>\n\n\n\n

Globally,\nGoogle has established a COVID-19 fund that allows all temporary staff and\nproviders to take paid sick leave if they have symptoms of COVID-19 or cannot\ngo to work because they are in quarantine. In addition, Google has also made available\nto its G-Suite customers its video conferencing service & Hangouts Meet,\nuntil July 1st, 2020. (Apart from recording and saving meetings, Hangouts Meet\nallows up to 250 participants and live streaming.<\/s> for up to one hundred\nthousand viewers per domain).<\/p>\n\n\n\n

Microsoft\nhas also announced that it will continue to pay hourly service workers on its\ncampus normal wages during the reduced hours\u2019 period.<\/p>\n\n\n\n

In the\nUnited States, Shine Distillery, a distillery in Portland, began making and\ngiving away hand sanitizer. Other distilleries are following suit as they often\ncannot use the first batch of alcohol they produce, but it works perfectly for\ndisinfecting.<\/p>\n\n\n\n

Meanwhile, users\ntake note of the solidarity initiatives of brands, for whom these actions are,\nin some way, an investment in reputation and in building trust and loyalty. A\nsolidarity action, in this case, is worth more than a thousand words, ads, or\nmillions invested in advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whiplash Team, March 16th, 2020 Solidarity, the best way to build brand reputation As the world keeps its eyes on the evolution of the coronavirus, it is a good time for brands to demonstrate that their responsibility and commitment towards society are more than just…<\/p>\n","protected":false},"author":2,"featured_media":31609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nBrandsmith - Solidarity, the best way to build brand reputation<\/title>\n<meta name=\"description\" content=\"Brandsmith Solidarity, the best way to build brand reputation\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Solidarity, the best way to build brand reputation\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Solidarity, the best way to build brand reputation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/solidarity-the-best-way-to-build-brand-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-20T09:13:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-20T09:17:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/03\/Whiplash-n\u00ba-143.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/solidarity-the-best-way-to-build-brand-reputation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/solidarity-the-best-way-to-build-brand-reputation\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Solidarity, the best way to build brand reputation\",\"datePublished\":\"2020-03-20T09:13:41+00:00\",\"dateModified\":\"2020-03-20T09:17:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/solidarity-the-best-way-to-build-brand-reputation\/\"},\"wordCount\":417,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/solidarity-the-best-way-to-build-brand-reputation\/\",\"url\":\"https:\/\/brandsmith.es\/en\/solidarity-the-best-way-to-build-brand-reputation\/\",\"name\":\"Brandsmith - 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