{"id":31587,"date":"2020-02-28T11:09:24","date_gmt":"2020-02-28T10:09:24","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-febrero-2020\/"},"modified":"2020-02-28T11:14:24","modified_gmt":"2020-02-28T10:14:24","slug":"best-reads-february-2020","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-february-2020\/","title":{"rendered":"Best reads February 2020"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Whiplash Team, February 28<sup>th<\/sup>, 2020<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads February 2020<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">For you to enjoy during the weekend. Here is a brief selection of readings for brand enthusiasts like you.<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/13\/33282\/poder-pasion-para-transmitir-imagen-valores-marca.html\">Passion to instil love in customers<\/a><\/strong><\/p>\n\n\n\n<p>According to a new WARC study published in the \u201cJournal of Advertising Research\u201d if a brand manages to communicate effectively that they are passionate about what they do, their customers will respond with passion too. (SP)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingmag.com\/2020\/01\/28\/brands-across-borders-language-localization\/\">Brands across borders and languages<\/a><\/strong><\/p>\n\n\n\n<p>How does one translate names, taglines, and slogans while maintaining brand integrity? What about the graphic and visual dimensions of branding: How to ensure that they are going to appeal to local tastes and stand out from the local competition? Branding Mag offers some practical advice and tips for crossing linguistic and cultural borders successfully. (EN)<\/p>\n\n\n\n<p><a href=\"https:\/\/financialfood.es\/ceos-de-empresas-alimentarias-explicaran-como-responder-a-la-demanda-de-marcas-mas-sostenibles\/\"><strong>More sustainable food brands<\/strong> <\/a><\/p>\n\n\n\n<p>On March 3rd in Madrid during the 2nd Sustainable Development Congress, the general directors of large food companies such as Coca-Cola European Partners Iberia, McDonald&#8217;s Spain, Capsa Food and Nomen Foods, will explain how to respond to the growing demand of consumers for more environmentally friendly brands. (SP)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.brandingstrategyinsider.com\/national-geographic-from-reverence-to-relevance\/#.XlVJ0GhKjIU\"><strong>National Geographic, a tale of evolution<\/strong> <\/a><\/p>\n\n\n\n<p>An Interview with Tammy Abraham, Vice President, Corporate Partnerships for National Geographic, who provides extensive insight into the National Geographic Brand and reveals how it leaped from reverence to relevance over the last ten years, evolving from a magazine to a multi-channel publisher. (EN)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, February 28th, 2020 Best reads February 2020 For you to enjoy during the weekend. Here is a brief selection of readings for brand enthusiasts like you. Passion to instil love in customers According to a new WARC study published in the \u201cJournal of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":31585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[96,85],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads February 2020<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads February 2020\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads February 2020\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads February 2020\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-february-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-28T10:09:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-28T10:14:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/02\/whiplash-n\u00ba140.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-february-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-february-2020\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads February 2020\",\"datePublished\":\"2020-02-28T10:09:24+00:00\",\"dateModified\":\"2020-02-28T10:14:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-february-2020\/\"},\"wordCount\":234,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"keywords\":[\"Lecturas indispensables\",\"marcas sostenibles\"],\"articleSection\":[\"Best reads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-february-2020\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-february-2020\/\",\"name\":\"Brandsmith - 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