{"id":31545,"date":"2020-01-30T10:00:00","date_gmt":"2020-01-30T09:00:00","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-enero-2020\/"},"modified":"2020-01-30T20:23:02","modified_gmt":"2020-01-30T19:23:02","slug":"best-reads-january-2020","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-january-2020\/","title":{"rendered":"Best reads January 2020"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Whiplash Team, January 31<sup>st<\/sup>, 2020 <\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads January 2020<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.puromarketing.com\/44\/33086\/poder-marca-vuelve-centro-estrategia-marketing.html\"><strong>The importance of building powerful brands<\/strong> <\/a><\/p>\n\n\n\n<p>After years of focusing on immediate results and how to gain more and more influence on social media, those responsible for marketing strategies return to the essence: create a powerful brand that will last over time. (SP)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/building-a-thought-leadership-brand\/#.XjAZOWhKjIU\">How to create thought-leadership brands <\/a><\/strong><\/p>\n\n\n\n<p>Developing a strong thought-leadership brand first requires that brands define what they mean by \u201cthought-leadership.\u201d It should be something authored by the brand that is supported with either original research or evidence that is highly valued by customers and prospects (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.corresponsables.com\/actualidad\/ods8-branding-proposito-busquedas-voz-plataformas-interactivas-marcaran-comunicacion-companias-2020\">In 2020 brands will find their voice<\/a><\/strong><\/p>\n\n\n\n<p>In a year in which the voice shopping industry is expected to increase exponentially, companies will invest in how their brands sound, but also they will have to make their voice be heard to tell consumers what they are doing to become protagonists of social change.&nbsp; (SP)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/sustainablebrands.com\/conferences\/sustainablebrands-2020\/why-brands-who-exhibit-social-responsibility-will-come-out-on-top\/\">Social responsibility pays off for brands<\/a><\/strong><\/p>\n\n\n\n<p>Research from Kantar\u2019s 2020 Media Report reveals that 90 percent of consumers think brands should be involved in social issues, and they want to support brands they trust and believe in.&nbsp; With this in mind, every organization should ask how they\u2019re making a positive impact on customers\u2019 lives, and what their purpose is beyond just driving a profit.&nbsp;  (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/01\/28\/more-than-a-feeling-amplifying-your-brand\/#14297fdf63aa\">The \u201cFeel Good\u201d feeling that amplifies the brand<\/a><\/strong><\/p>\n\n\n\n<p>As industry and customer shifts occur, there will come a point when a brand needs to refresh its existing messages and the look of the key assets that make the company stand out. (EN)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, January 31st, 2020 Best reads January 2020 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! The importance of building powerful brands After years of focusing on immediate results and how to gain more and more&#8230;<\/p>\n","protected":false},"author":2,"featured_media":31543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads January 2020<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads January 2020\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads January 2020\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads January 2020\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-january-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-30T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-30T19:23:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/01\/Whiplash-n\u00ba-137.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2020\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads January 2020\",\"datePublished\":\"2020-01-30T09:00:00+00:00\",\"dateModified\":\"2020-01-30T19:23:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2020\/\"},\"wordCount\":279,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"articleSection\":[\"Best reads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2020\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-january-2020\/\",\"name\":\"Brandsmith - 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