{"id":31525,"date":"2020-01-17T10:02:06","date_gmt":"2020-01-17T09:02:06","guid":{"rendered":"https:\/\/brandsmith.es\/nuevas-costumbres-nuevas-oportunidades\/"},"modified":"2020-01-17T10:11:26","modified_gmt":"2020-01-17T09:11:26","slug":"new-habits-new-opportunities","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/new-habits-new-opportunities\/","title":{"rendered":"New habits, new opportunities"},"content":{"rendered":"\n

Whiplash Team, January 17th<\/sup> 2020<\/h2>\n\n\n\n

New habits, new opportunities<\/strong><\/h3>\n\n\n\n

The rise of sustainability and the concepts associated with it, such as circular the economy and zero waste, open a whole world of possibilities for both established brands and future-oriented entrepreneurs.<\/h4>\n\n\n\n

While\nsustainability and circular economy are becoming mainstream, new services,\nbusiness models and businesses are born surrounded by a new collective\nconsciousness, which is planet-friendly and where responsible consumption,\nrecycling and fair-trade gain traction. For example, zero waste stores \u2013without\nplastic residues\u2013 that are multiplying worldwide, offering diverse items, from\nsolid cosmetics, which do not require packaging, to food or clothing.<\/p>\n\n\n\n

We could\nsay that, in line with the times, we are recycling a way of life. Although for\nsome it may be a new concept, sustainability is not, by far. Before the boom of\nthe consumer society, after World War II and the beginning of the so-called\n\u201cAge of Plastic\u201d, in the 1950s, being sustainable was not trendy, but part of\nday to day life. Life without plastic was normal. Our grandmothers, for example,\nused a basket or a cloth bag to go shopping. In stores, items were wrapped in\npaper \u2013even the newspaper from the day before\u2013 and milk, for example, was sold\nin glass bottles. Clothes were not to be used and thrown away, and furniture\nwas “for life”.<\/p>\n\n\n\n

Now, more\nthan half a century later, plastic has flooded the oceans, pollution makes\ncities unlivable and climate change is a threat to humanity. Sustainability is\nno longer perceived as a concept linked just to the environment, but also to\neconomic and social issues, and it is understood that to achieve the 2030\nSustainable Development Goals, we must fight collectively from all trenches:\npolitical, business, social, personal … In a nutshell, it’s about the\ndecisions we make when buying, living and recycling.<\/p>\n\n\n\n

In this\ncontext, the US company Loop has taken advantage of the opportunity, on the one\nhand, offering brands a space to reinvent themselves by distributing products\nin refillable containers available only through Loop, and on the other, giving\ncustomers the possibility to keep enjoying the brands they trust without\ngenerating plastic waste. Under this concept Loop has signed agreements with\nhygiene, cosmetic and beauty brands, Gillette, Venus, Colgate, Pantene, Crest,\nDove, The Body Shop, as well as food brands, such as Hellmann\u2019s, Tropicana or\nH\u00e4agen Dazs, among many others.<\/p>\n\n\n\n

How does it\nwork? To start with, there are no monthly membership fees or subscriptions. The\ncustomer only pays a small single refundable deposit to borrow the containers.\nThen, the customer places his\/her order online and receives the products in an\nexclusive Loop delivery bag, called Tote Loop, thus removing waste from single-delivery\npackages, such as cardboard boxes or bubble wrap. The products will arrive in\nreusable containers that, once empty, are to be placed in the Tote Loop and\ncollected by appointment. The company is responsible for cleaning and resending\nthe containers when the customer wants to reuse them, although it also offers\nthe option to configure the favourite products to be recharged and sent\nautomatically when the customer returns the empty container. “That way you\nwon’t have to worry about adding them to your shopping list,” says the\nwebsite.<\/p>\n\n\n\n

In any\ncase, Loop saw a business opportunity and took advantage of it. One of the many\nprovided by the sustainable trend towards which the world is moving. In Buenos\nAires, Argentina, three friends Graciela Oblitas, Daniela Nobili and In\u00e9s\nAbbiati \u2013a chemist, an editor and a teacher\u2013 created La Quemisterie, an\noriginal proposal for air freshening and cleaning products through the refill\nsystem. It works like this: you buy a container of, say, soap for washing and\nwhen it is finished, you go back to the store and refill it at the refill\nstation, paying only for the content and not for the container. But the purpose\nof these Argentine entrepreneurs was not only to reduce plastic waste. The\nsustainability of the whole process was at the core of their business, so the\nproducts, of their own elaboration, are developed by Graciela Oblitas, the\nchemist the team. They are biodegradable and non-polluting, and production is\ncarried out in local factories to reduce the carbon footprint and contribute to\njob creation.<\/p>\n\n\n\n

In Spain,\nfor example, online and offline zero waste products stores, such as Banbu,\nEarthbeat, Ecotribe Shop and many others, are hot stuff \u2013at ecoblognonoa.com\nyou can consult the directory of zero waste stores in the country. In addition,\nprojects like Alpispa or Bee The Planet that offer sustainable and reusable\nalternatives to eradicate single-use plastics in the kitchen and on a daily\nbasis, are soaring.<\/p>\n\n\n\n

In the case\nof Alpispa, its eco-wraps are made with natural and organic products, 100%\ncotton and beeswax. They are flexible and reusable, and the users just moulds them\nwith their hands to wrap what they want and apply warmth to seal. According to\ntheir website, following the instructions for use, these wraps can last up to\nsix years and once they have lost the protective layer they can be used as\ndishcloths or simply put in the compost bucket, since they are biodegradable.\nBee The Planet wraps are very similar, since it is a waxed fabric that is\nshaped with the heat of the hands and is intended to be used as a substitute\nfor film or aluminium foil.<\/p>\n\n\n\n

In general,\nthese are products and services designed and developed from a sustainable\nperspective, where the foundational purpose includes responsibility with the\nplanet and directly connects with the needs and expectations of a new legion of\nconsumers willing to commit and be more responsible in their consumption habits.\nThese are companies born in the heat, never said better, of awareness about\nclimate change, for which being sustainable is not an imposed posture, sewn as\na patch, but part of their raison d’\u00eatre.<\/p>\n\n\n\n

There is no\ndoubt that new winds are blowing. New consumption habits bring huge business\nopportunities to promote a circular economy, which drives a more sustainable\nsociety and helps us to keep the planet habitable. A clear purpose, a product\nor service developed from the needs and expectations of the consumer and\nresponsible logistics, supported by local commerce, seem to be the keys to\nsuccess today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whiplash Team, January 17th 2020 New habits, new opportunities The rise of sustainability and the concepts associated with it, such as circular the economy and zero waste, open a whole world of possibilities for both established brands and future-oriented entrepreneurs. While sustainability and circular economy…<\/p>\n","protected":false},"author":2,"featured_media":31522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[45,37,43],"yoast_head":"\nBrandsmith - New habits, new opportunities<\/title>\n<meta name=\"description\" content=\"Brandsmith New habits, new opportunities\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - New habits, new opportunities\" \/>\n<meta property=\"og:description\" content=\"Brandsmith New habits, new opportunities\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/new-habits-new-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-17T09:02:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T09:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2020\/01\/whiplash-135.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/new-habits-new-opportunities\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/new-habits-new-opportunities\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"New habits, new opportunities\",\"datePublished\":\"2020-01-17T09:02:06+00:00\",\"dateModified\":\"2020-01-17T09:11:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/new-habits-new-opportunities\/\"},\"wordCount\":1046,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"keywords\":[\"Loop\",\"sustainability\",\"Zero waste\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/new-habits-new-opportunities\/\",\"url\":\"https:\/\/brandsmith.es\/en\/new-habits-new-opportunities\/\",\"name\":\"Brandsmith - 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