{"id":31445,"date":"2019-11-29T09:18:56","date_gmt":"2019-11-29T08:18:56","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-noviembre-2019\/"},"modified":"2019-11-29T12:20:47","modified_gmt":"2019-11-29T11:20:47","slug":"best-reads-november-2019","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-november-2019\/","title":{"rendered":"Best reads November 2019"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Whiplash Team, November 29th 2019<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best reads November 2019<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/14\/32861\/profesionales-empresas-querran-incorporar-equipos-marketing-ano-viene.html\">Companies will want these profiles in their marketing teams in 2020<\/a><\/strong><\/p>\n\n\n\n<p>PuroMarketing offers a projection of which profiles will be most demanded by HR departments next year to become part of the organizations\u2019 marketing teams. Emerging profiles include that of Chief Experience Officer (CXO). (ES)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/2019\/11\/the-risks-and-rewards-of-brand-extension.html#.XdKlDFdKjIU\">The risks and benefits of expanding your brand<\/a><\/strong><\/p>\n\n\n\n<p>Branding Strategy Insider offers an interesting article on how brands are creating extensions of themselves and what are the risks and benefits of this practice. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/ipmark.com\/ser-data-centric-datos-usuarios\/\">Treat user data with respect<\/a><\/strong><\/p>\n\n\n\n<p>Respecting user data is one of the obligations of any brand according to Ver\u00f3nica Revilla, head of digital media at Telef\u00f3nica, as she mentioned during the <strong>Data Driven Meet Up <\/strong>meeting. (ES)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingmag.com\/2019\/10\/10\/the-role-of-brand-in-a-crisis\/\">What a strong brand can do<\/a><\/strong><\/p>\n\n\n\n<p>A strong brand can save an organization in times of crisis. Brandingmag analyses the factors that define a brand&#8217;s strength and what is its role when a company goes through its toughest moments. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/financesonline.com\/branding-trends\/ \">Trends to make your brand stand out in 2020<\/a><\/strong><\/p>\n\n\n\n<p>Finances Online lists and describes 17 trends that will lead to either the triumph or the failure of a brand in 2020. We&#8217;ll see. (EN)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, November 29th 2019 Best reads November 2019 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Companies will want these profiles in their marketing teams in 2020 PuroMarketing offers a projection of which profiles will be&#8230;<\/p>\n","protected":false},"author":2,"featured_media":31442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads November 2019<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads November 2019\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads November 2019\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads November 2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-november-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-29T08:18:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-29T11:20:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/11\/whiplash-129.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-november-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-november-2019\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads November 2019\",\"datePublished\":\"2019-11-29T08:18:56+00:00\",\"dateModified\":\"2019-11-29T11:20:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-november-2019\/\"},\"wordCount\":215,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"articleSection\":[\"Best reads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-november-2019\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-november-2019\/\",\"name\":\"Brandsmith - 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