{"id":31344,"date":"2019-10-25T10:26:03","date_gmt":"2019-10-25T08:26:03","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-octubre-2019\/"},"modified":"2019-10-25T10:35:38","modified_gmt":"2019-10-25T08:35:38","slug":"best-reads-october-2019","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-october-2019\/","title":{"rendered":"Best reads october 2019"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Whiplash Team, October 25th 2019<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads october 2019<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! <\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.estrategiasdeinversion.com\/actualidad\/noticias\/otras\/las-marcas-de-cuidado-del-hogar-de-procter-gamble-n-434343\">Procter &amp; Gamble\u2019s new commitment to fight against plastic<\/a><\/strong><\/p>\n\n\n\n<p>Procter &amp; Gamble announced its plans to increase the amount of recycled plastic present in their European packs of home care brands to more than double by early 2020. P&amp;G brands, which include Fairy and Mr. Clean, will increase the use of recycled plastic to 9000 tons of post-consumer resin and post-industrial resin. (SP)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.lavanguardia.com\/economia\/20191017\/471032164671\/marcas-globales-ranking-interbrand.html\">Global brands altogether reach a value of two trillion euros<\/a><\/strong><\/p>\n\n\n\n<p>Over the last 20 years the Interbrand consultancy firm has analyzed and measured the economic value of brands. The firm recently published the latest results of their estimates: brands already have a joint price close to two trillion euros. Technological companies dominate the stage, showing a very different snapshot than that of two decades ago when the share was much more balanced by industries. (SP)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/44\/32769\/son-marcas-culto-nuevas-religiones-sectas.html\">The brands, the new religion <\/a><\/strong><\/p>\n\n\n\n<p>Some brands use the same mechanisms as religions to connect with their consumers. <strong>Puro Marketing<\/strong> delves into this topic based on <a href=\"https:\/\/www.fastcompany.com\/90410718\/its-time-to-see-cult-brands-like-soulcycle-and-airbnb-for-what-they-really-are-cults\"><strong>Fast Company<\/strong><\/a><strong>\u2019s<\/strong> analysis of brands such as SoulCycle, Airbnb, Facebook or Twitter. (SP)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.expansion.com\/empresas\/2019\/10\/17\/5da77a20468aeb7e3e8b4669.html\">The lack of transparency takes its toll on Facebook<\/a><\/strong><\/p>\n\n\n\n<p>After the Cambridge Analytica scandal that put Mark Zuckerberg on the spot, the technology company has fallen positions in the Interbrand &#8216;Best Global Brands&#8217; ranking, led one more year by Apple, Google and Amazon. (SP)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/2019\/10\/why-satisfaction-is-the-ultimate-product.html#.XbGIUugzbIU\">Customer satisfaction is the ultimate product<\/a><\/strong><\/p>\n\n\n\n<p>Brand Strategy Insider offers an interesting article about the value of customer satisfaction, putting it above any product or service. (EN)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, October 25th 2019 Best reads october 2019 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Procter &amp; Gamble\u2019s new commitment to fight against plastic Procter &amp; Gamble announced its plans to increase the amount of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":31342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads october 2019<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads october 2019\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads october 2019\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads october 2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-october-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-25T08:26:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-25T08:35:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/10\/whiplash-126.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-october-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-october-2019\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads october 2019\",\"datePublished\":\"2019-10-25T08:26:03+00:00\",\"dateModified\":\"2019-10-25T08:35:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-october-2019\/\"},\"wordCount\":276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"articleSection\":[\"Best reads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-october-2019\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-october-2019\/\",\"name\":\"Brandsmith - 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