{"id":31308,"date":"2019-10-04T08:48:54","date_gmt":"2019-10-04T06:48:54","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-septiembre-2019%ef%bb%bf\/"},"modified":"2019-10-24T16:24:20","modified_gmt":"2019-10-24T14:24:20","slug":"best-reads-september-2019","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-september-2019\/","title":{"rendered":"Best reads September 2019"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Whiplash Team, October 4th 2019<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads October 2019<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.elmundo.es\/economia\/empresas\/2019\/09\/15\/5d7e2604fdddff2a188b45cb.html\">Sustainability is not at odds with finance<\/a><\/strong><\/p>\n\n\n\n<p>As published, the Dow Jones Sustainability Index (DJSI) 2019, has been recognized Banco Santander as the World\u2019s most sustainable bank.&nbsp; (ES)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/44\/32633\/son-suficientes-historia-nostalgia-para-marcas-toda-vida-sobrevivan.html\">When nostalgia is not enough<\/a><\/strong><\/p>\n\n\n\n<p>Legendary brands have a very important asset: nostalgia. But it is not enough, brands must adapt to new times to continue building history. (ES <\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/2019\/09\/applying-hollywood-story-techniques-to-brands.html\">How to bring Hollywood narrative techniques to brands<\/a><\/strong><\/p>\n\n\n\n<p>The key is to give the brand\u2019s story an interactive, emotional connection by using movie-makers\u2019 tricks and so make advertising more attractive. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/13\/32636\/asi-evolucinado-forma-empresas-marcas-abordan-usuarios.html\">The new user will base their purchasing decisions on Artificial Intelligence<\/a><\/strong><\/p>\n\n\n\n<p>The Institute of Digital Economy of ESIC, reveals the main changes that have occurred over the last 10 years on how brands win the user\u2019s hearts and how they are doing it now and will in the future. (ES)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, October 4th 2019 Best reads October 2019 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Sustainability is not at odds with finance As published, the Dow Jones Sustainability Index (DJSI) 2019, has been recognized Banco&#8230;<\/p>\n","protected":false},"author":2,"featured_media":31305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads September 2019<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads September 2019\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads September 2019\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads September 2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-september-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-04T06:48:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-24T14:24:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/10\/whiplash-n\u00ba-123.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2019\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads September 2019\",\"datePublished\":\"2019-10-04T06:48:54+00:00\",\"dateModified\":\"2019-10-24T14:24:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2019\/\"},\"wordCount\":167,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"articleSection\":[\"Best reads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2019\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-september-2019\/\",\"name\":\"Brandsmith - 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