{"id":31295,"date":"2019-09-25T10:39:56","date_gmt":"2019-09-25T08:39:56","guid":{"rendered":"https:\/\/brandsmith.es\/christopher-smith-dictara-masterclass-para-fortalecer-marcas-de-productos-forestales\/"},"modified":"2019-09-25T11:17:46","modified_gmt":"2019-09-25T09:17:46","slug":"master-class-by-christopher-smith-on-how-to-strengthen-brands-of-forest-based-products","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/master-class-by-christopher-smith-on-how-to-strengthen-brands-of-forest-based-products\/","title":{"rendered":"Master Class by Christopher Smith on how to strengthen brands of forest-based products"},"content":{"rendered":"\n

Whiplash Team, September 25th<\/sup>, 2019<\/h2>\n\n\n\n

Master Class by Christopher Smith on how to strengthen brands of forest-based products <\/h3>\n\n\n\n

Storytelling is inherent to the human being. Likewise, it is an essential part of the construction of a brand. However, communicating successfully is not always easy. In the case of products of forest origin, the consumers growing awareness about their role in a more sustainable world makes it essential that the brand\u2019s narrative is supported by coherent strategies consistent with its purpose.<\/h4>\n\n\n\n

In this\ncontext, the free Master Class and Workshop \u201cStrategies to strengthen and\nsuccessfully communicate a brand of forest-based products\u201d, by Christopher\nSmith, CEO and founder of BrandSmith, will take place on Friday, September 27\nin Santiago de Compostela organized by PEFC Galicia. PEFC (Program for the\nEndorsement of Forest Certification), is an international association that\npromotes sustainable forest management and its corresponding forest\ncertification system.<\/p>\n\n\n\n

The PEFC\nlabel guarantees that products come from healthy forests with management\nfocused on sustainability. As awareness about the need to reconfigure our\nrelationship with the planet rises, more and more forest-based products reach the\nstores \u2013clothes, paper, cardboard, cork, among others. Consumers, meanwhile,\nexpect a commitment from brands and according to a recent survey conducted by\nthe association, more than 50% of them look for the PEFC label on products of\nforest origin.<\/p>\n\n\n\n

During the Master\nClass and Workshop, which will take place in the FEUGA Building from 9:00 a.m.\nto 2:30 p.m., topics such as the tangible and intangible attributes of the\nbrand and the company will be discussed as well as other subjects like the trends\nand attitudes of the sector, consumers and society; the areas in which there is\npotential for social value creation; what are the brand\u2019s values and how are\nthose \u200b\u200btransferred to the brand\u2019s day-to-day operation through a purposeful\nagenda and a brand narrative.<\/p>\n\n\n\n

For Smith,\n\u201cif you have a powerful brand, the benefits will take care of themselves. The\nimportant thing is to take care of the brand, that should convey the identity,\nculture, personality and purpose of the organization.\u201d<\/p>\n\n\n\n

As part of\nthe program, Smith will address issues such as the importance of\ndifferentiation and how a forest-based brand should be managed in the 21st\ncentury in order to capture, retain and engage customers. In addition, he will\nalso talk about the new challenges posed by the current socio-political context, in which sustainability is\nbecoming increasingly important and people are increasingly aware of the impact\nof their decisions.<\/p>\n\n\n\n

If you are\nin Santiago de Compostela next Friday and are interested in knowing more about\nthe subject, sign up here<\/a>. Places are limited.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whiplash Team, September 25th, 2019 Master Class by Christopher Smith on how to strengthen brands of forest-based products Storytelling is inherent to the human being. Likewise, it is an essential part of the construction of a brand. However, communicating successfully is not always easy. 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