{"id":31288,"date":"2019-09-18T19:13:59","date_gmt":"2019-09-18T17:13:59","guid":{"rendered":"https:\/\/brandsmith.es\/christopher-smith-descifrara-las-claves-del-storytelling-en-la-neurona-summit-en-bilbao\/"},"modified":"2019-09-18T19:32:04","modified_gmt":"2019-09-18T17:32:04","slug":"christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/","title":{"rendered":"Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Whiplash Team, September 20<sup>th<\/sup>, 2019 <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">A new edition of La Neurona Summit will take place in Bilbao next Tuesday, September 24<sup>th<\/sup>. Within this framework, and under the title \u201c<strong>What story is my brand telling? Storytelling: how to transmit and generate brand value<\/strong>\u201d, Christopher Smith, CEO and founder of BrandSmith, will offer ideas and clues on how to face the challenge of building a coherent brand story, consistent with its purpose.<\/h4>\n\n\n\n<p>Today, when\ncontent is the king, storytelling has become a key element in brand building.\nThat story is the base for the accumulation of expectations, ideas and\nintangibles that take form in the mind of a consumer when he\/she recognizes a\nlogo or interacts with a brand, and that is no other than the idea he or she\nhas of it.<\/p>\n\n\n\n<p>However, what\na paradox it is that, although every brand, company or organization has a story\nto tell, there are more than a few facing the difficulty of doing it clearly\nand consistently. This happens, perhaps, because they forget what really matters:\nwhat sustains words and images and is the real reason that drives and gives\nlife to the business adventure.<\/p>\n\n\n\n<p>In the\nstory of an organization, what is transcendent are the threads that sew it;\nthat is, the milestones that make it up, the heroes that have forged it, the\nvalues \u200b\u200bthat it transmits, but, above all, what inspires it and gives meaning\nto everything it does: its purpose, its \u201cwhy\u201d, the very reason for its\nexistence. It is about that foundational element on which the business project\nstands. Also, it is what decrees what kind of impact our brand wants to have on\nthe lives of people, or what mark it wants to leave on society. And those are\nelements that write an exciting, captivating story that inspires others and\ngenerates value.<\/p>\n\n\n\n<p>In the\ncontext of marketing, storytelling is the plot that defines the actions of a\nstrategic communication plan, making our messages more coherent, more\nunderstandable and generating high levels of engagement. To discover the keys\nof storytelling, Christopher Smith, CEO and founder of BrandSmith, will address\nthe importance of the building a solid story during the Marketing and Sales\nSummit <em>The Highlighters to illuminate your brand<\/em>, in the framework of\nthe La Neurona Summits event, next Tuesday, September 24<sup>th<\/sup> at the\nEuskalduna Palace in Bilbao from 8:30 a.m. to 5:50 p.m.<\/p>\n\n\n\n<p>During the\nday there will be six fundamental topics to be addressed: Finance, Marketing\nand Sales, People, SMEs and Future and Values. The meeting is organized by <a href=\"https:\/\/summits.laneurona.com\/bilbao-1\/\">La Neurona<\/a>, a platform aimed at companies and people who\nwork in them, with the purpose of collecting and documenting the changes that\noccur in society and in companies and helping those responsible to understand for\nthem.<\/p>\n\n\n\n<p>If you are\nin Bilbao and are interested in attending, sign up for free <a href=\"https:\/\/interbanservices.com\/formularios\/form_summits\/a000X000015Z7By\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, September 20th, 2019 Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao A new edition of La Neurona Summit will take place in Bilbao next Tuesday, September 24th. Within this framework, and under the title \u201cWhat story is&#8230;<\/p>\n","protected":false},"author":2,"featured_media":31285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao<\/title>\n<meta name=\"description\" content=\"Brandsmith Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-18T17:13:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-18T17:32:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/09\/whiplash-121.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao\",\"datePublished\":\"2019-09-18T17:13:59+00:00\",\"dateModified\":\"2019-09-18T17:32:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/\"},\"wordCount\":503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/\",\"url\":\"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/\",\"name\":\"Brandsmith - Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/#website\"},\"datePublished\":\"2019-09-18T17:13:59+00:00\",\"dateModified\":\"2019-09-18T17:32:04+00:00\",\"description\":\"Brandsmith Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao\",\"breadcrumb\":{\"@id\":\"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/brandsmith.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brandsmith.es\/#website\",\"url\":\"https:\/\/brandsmith.es\/\",\"name\":\"Brandsmith\",\"description\":\"where business meets branding\",\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brandsmith.es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brandsmith.es\/#organization\",\"name\":\"BrandSmith\",\"url\":\"https:\/\/brandsmith.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png\",\"contentUrl\":\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png\",\"width\":249,\"height\":51,\"caption\":\"BrandSmith\"},\"image\":{\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\",\"name\":\"Nacho Noriega\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g\",\"caption\":\"Nacho Noriega\"},\"sameAs\":[\"http:\/\/brandsmith.es\"],\"url\":\"https:\/\/brandsmith.es\/en\/author\/nacho-editor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brandsmith - Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao","description":"Brandsmith Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Brandsmith - Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao","og_description":"Brandsmith Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao","og_url":"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/","og_site_name":"Brandsmith","article_published_time":"2019-09-18T17:13:59+00:00","article_modified_time":"2019-09-18T17:32:04+00:00","og_image":[{"width":1024,"height":612,"url":"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/09\/whiplash-121.jpg","type":"image\/jpeg"}],"author":"Nacho Noriega","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nacho Noriega","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/#article","isPartOf":{"@id":"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/"},"author":{"name":"Nacho Noriega","@id":"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518"},"headline":"Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao","datePublished":"2019-09-18T17:13:59+00:00","dateModified":"2019-09-18T17:32:04+00:00","mainEntityOfPage":{"@id":"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/"},"wordCount":503,"commentCount":0,"publisher":{"@id":"https:\/\/brandsmith.es\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/","url":"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/","name":"Brandsmith - Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao","isPartOf":{"@id":"https:\/\/brandsmith.es\/#website"},"datePublished":"2019-09-18T17:13:59+00:00","dateModified":"2019-09-18T17:32:04+00:00","description":"Brandsmith Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao","breadcrumb":{"@id":"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brandsmith.es\/en\/christopher-smith-will-decipher-the-keys-of-storytelling-at-la-neurona-summit-in-bilbao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/brandsmith.es\/en\/"},{"@type":"ListItem","position":2,"name":"Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao"}]},{"@type":"WebSite","@id":"https:\/\/brandsmith.es\/#website","url":"https:\/\/brandsmith.es\/","name":"Brandsmith","description":"where business meets branding","publisher":{"@id":"https:\/\/brandsmith.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandsmith.es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brandsmith.es\/#organization","name":"BrandSmith","url":"https:\/\/brandsmith.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/","url":"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png","contentUrl":"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png","width":249,"height":51,"caption":"BrandSmith"},"image":{"@id":"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518","name":"Nacho Noriega","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandsmith.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g","caption":"Nacho Noriega"},"sameAs":["http:\/\/brandsmith.es"],"url":"https:\/\/brandsmith.es\/en\/author\/nacho-editor\/"}]}},"_links":{"self":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts\/31288"}],"collection":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/comments?post=31288"}],"version-history":[{"count":1,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts\/31288\/revisions"}],"predecessor-version":[{"id":31290,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts\/31288\/revisions\/31290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/media\/31285"}],"wp:attachment":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/media?parent=31288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/categories?post=31288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/tags?post=31288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}