{"id":31240,"date":"2019-07-25T01:06:26","date_gmt":"2019-07-24T23:06:26","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-julio-2019\/"},"modified":"2019-07-25T01:27:03","modified_gmt":"2019-07-24T23:27:03","slug":"best-reads-july-2019","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-july-2019\/","title":{"rendered":"Best reads July 2019"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Team Whiplash, July 26, 2019<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads July 2019<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">For you to enjoy during the holidays, we share a brief selection of readings for brand enthusiasts like you. We&#8217;ll be waiting for you back in September!<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/07\/17\/the-challenge-of-dynamic-experiences-how-brands-can-compete-in-an-ever-evolving-landscape\/#4cc88cc34044\">The challenge of dynamic experiences<\/a><\/strong><\/p>\n\n\n\n<p>Alexei Orlov, fundador y CEO de MTM, un grupo global de agencias especializadas en la activaci\u00f3n din\u00e1mica de marcas, nos explica como \u00e9stas pueden competir en entornos en permanente cambio. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.laverdad.es\/nuestra-economia\/marcas-relevantes-comprometen-20190711003148-ntvo.html\">Havas Group presents Meaningful Brands 2019<\/a><\/strong><\/p>\n\n\n\n<p>Las marcas relevantes se comprometen, seg\u00fan resalta el estudio que pone de manifiesto que ganan confianza aquellas que se implican con el futuro y la igualdad social. (SP)<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.businessworld.in\/article\/Micro-Influencers-Powerful-Tool-For-Branding-Among-Digital-Native-Generations-\/17-07-2019-173522\/\">Micro-influencers to conquer new generations <\/a><\/strong><\/p>\n\n\n\n<p>En la actualidad, aproximadamente el 10% de los presupuestos de marketing digital se dedican a iniciativas con micro-influencers como protagonistas. El objetivo, convencer a los nativos digitales. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/2019\/07\/how-brands-can-support-the-pursuit-of-happiness.html#.XTA0JugzbIU\">How Your Brand Can Help in The Pursuit of Happiness<\/a><\/strong><\/p>\n\n\n\n<p>Four keys to implementing positive psychology from the brand to help users in the eternal pursuit of happiness. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/3\/32408\/coca-cola-quiere-vender-version-light-diseno-minimalista-sin-logo-latas.html\">The reasons behind Coca-Cola&#8217;s new minimalist design<\/a><\/strong><\/p>\n\n\n\n<p>The company wants a can without logo and without label, as part of a campaign on diversity that will allow it to reach new audiences. (SP)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Team Whiplash, July 26, 2019 Best reads July 2019 For you to enjoy during the holidays, we share a brief selection of readings for brand enthusiasts like you. We&#8217;ll be waiting for you back in September! The challenge of dynamic experiences Alexei Orlov, fundador y&#8230;<\/p>\n","protected":false},"author":2,"featured_media":31238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads July 2019<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads July 2019\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads July 2019\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads July 2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-july-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-24T23:06:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-24T23:27:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/07\/whiplash-n\u00ba-118.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-july-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-july-2019\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads July 2019\",\"datePublished\":\"2019-07-24T23:06:26+00:00\",\"dateModified\":\"2019-07-24T23:27:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-july-2019\/\"},\"wordCount\":202,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"articleSection\":[\"Best reads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-july-2019\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-july-2019\/\",\"name\":\"Brandsmith - 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