{"id":31195,"date":"2019-06-28T07:20:18","date_gmt":"2019-06-28T05:20:18","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-junio-2019\/"},"modified":"2019-06-28T07:29:57","modified_gmt":"2019-06-28T05:29:57","slug":"best-reads-june-2019","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-june-2019\/","title":{"rendered":"Best reads June 2019"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Whiplash Team, June 28<sup>th<\/sup> 2019<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads June 2019<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/sustainablebrands.com\/read\/chemistry-materials-packaging\/sb-19-detroit-l-oreal-terracycle-illustrate-how-products-should-be-made-packaged\">The newest L&#8217;Oreal&#8217;s bet.<\/a><\/strong><a href=\"https:\/\/sustainablebrands.com\/read\/chemistry-materials-packaging\/sb-19-detroit-l-oreal-terracycle-illustrate-how-products-should-be-made-packaged\"> (EN<\/a><strong><a href=\"https:\/\/sustainablebrands.com\/read\/chemistry-materials-packaging\/sb-19-detroit-l-oreal-terracycle-illustrate-how-products-should-be-made-packaged\">)<\/a><\/strong><\/p>\n\n\n\n<p>Seed Phytonutrients, a new L\u2019Or\u00e9al brand that embeds personal wellbeing, ecosystem health and community values in all aspects of product development.<br><br><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.marketingdirecto.com\/especiales\/cannes-lions\/estas-han-sido-las-22-mejores-campanas-de-cannes-lions-2019\">The best campaigns at Cannes Lions 2019 (SP)<\/a><\/strong><\/p>\n\n\n\n<p>The 66<sup>th<\/sup> Cannes Lions edition leaves us a handful of very nice campaigns.<br><br><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.marketingweek.com\/2019\/06\/05\/b2b-brands-invest-brand-marketing\/\">B2B is embracing branding (EN)<\/a><\/strong><\/p>\n\n\n\n<p>The way people interact with B2B brands is incredibly similar to how they engage with B2C brands. This means creativity, storytelling and long-term brand building are just as important as a product\u2019s features and price.<br><br><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/2019\/06\/how-rainbow-washing-threatens-brands.html?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+BrandingStrategyInsider+%28Branding+Strategy+Insider%29#.XP9kpIgzbIW\">If you brand is supporting a cause, be sure it does it right (EN) <\/a><\/strong><\/p>\n\n\n\n<p>Ever more often brands are engaging in campaigns signaling consumers that the brand cares about the things that society cares about. While there are brands like Tom\u2019s and Patagonia, that back their words with action, others\u2026well, lack all evidence.<br><br><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/graffica.info\/calif-giro-al-concepto-kebab-branding\/\">Calif, branding to give meaning to a kebab (SP)<\/a><\/strong><\/p>\n\n\n\n<p>The Bucharest fast food chain Calif has given a turn to the traditional kebab appearance and through a rebranding of its brands Condimental and Kebun shows us the 21<sup>st<\/sup> Century kebab. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, June 28th 2019 Best reads June 2019 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! The newest L&#8217;Oreal&#8217;s bet. (EN) Seed Phytonutrients, a new L\u2019Or\u00e9al brand that embeds personal wellbeing, ecosystem health and community values&#8230;<\/p>\n","protected":false},"author":2,"featured_media":31193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17,23,16,24,38,36,39,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads June 2019<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads June 2019\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads June 2019\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads June 2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-june-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-28T05:20:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-28T05:29:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/06\/Whiplash-n\u00ba-113.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-june-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-june-2019\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads June 2019\",\"datePublished\":\"2019-06-28T05:20:18+00:00\",\"dateModified\":\"2019-06-28T05:29:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-june-2019\/\"},\"wordCount\":214,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"keywords\":[\"branding\",\"branding\",\"digitalmarketing\",\"digitalmarketing\",\"must-read\",\"must-read\",\"sustainability\",\"sustainability\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-june-2019\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-june-2019\/\",\"name\":\"Brandsmith - 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