{"id":31135,"date":"2019-05-24T07:25:58","date_gmt":"2019-05-24T05:25:58","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-de-mayo\/"},"modified":"2019-05-24T07:39:04","modified_gmt":"2019-05-24T05:39:04","slug":"best-reads-may-2019","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/","title":{"rendered":"Best reads May 2019"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Whiplash Team, May de 2019<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads May 2019<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/2019\/05\/brand-strategy-before-business-strategy.html#.XOZj_sgzbIU \">Brand strategy before business strategy<\/a><\/strong> <strong> (EN) <\/strong><\/p>\n\n\n\n<p>Too many businesses fail not because they haven\u2019t been able to come up with a very good business model and strategy for making money, but because they haven\u2019t been attentive enough to customer needs and customer perception. <\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.nytimes.com\/2019\/05\/22\/magazine\/burger-king-real-meals-ad.html\">Burger King&#8217;s new #FeelYourWay campaign<\/a><\/strong><strong>(EN) <\/strong><\/p>\n\n\n\n<p>The scenes depicted in the #FeelYourWay campaign seem to acknowledge the real reason people eat fast food \u2014 not always as a celebratory treat or quick bite on the road but sometimes as an immediate consolation for daily miseries.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/14\/32126\/marcas-perdedoras-vencedoras-crisis-huawei.html \">Which brands lose and which win with Huawei crisis <\/a><\/strong><strong>(ES)<\/strong> <\/p>\n\n\n\n<p>Although Huawei is the great looser, other brands will be affected by the veto imposed by the United States on the Chinese brand.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.inc.com\/rhett-power\/how-to-deepen-your-customer-connection-with-brand-activations.html \">Brand activation to deepen your connection with consumers<\/a><\/strong><strong>(EN)<\/strong><\/p>\n\n\n\n<p>Brand activations blend the thrill of experiential marketing with the action of trying new products. This merger of emotion and physical presence helps cement brand loyalty and boost fandom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, May de 2019 Best reads May 2019 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Brand strategy before business strategy (EN) Too many businesses fail not because they haven\u2019t been able to come up with&#8230;<\/p>\n","protected":false},"author":2,"featured_media":31133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads May 2019<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads May 2019\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads May 2019\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads May 2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-24T05:25:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T05:39:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/05\/Whiplash-n\u00ba109.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads May 2019\",\"datePublished\":\"2019-05-24T05:25:58+00:00\",\"dateModified\":\"2019-05-24T05:39:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/\"},\"wordCount\":187,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/\",\"name\":\"Brandsmith - Best reads May 2019\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/#website\"},\"datePublished\":\"2019-05-24T05:25:58+00:00\",\"dateModified\":\"2019-05-24T05:39:04+00:00\",\"description\":\"Brandsmith Best reads May 2019\",\"breadcrumb\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/brandsmith.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best reads May 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brandsmith.es\/#website\",\"url\":\"https:\/\/brandsmith.es\/\",\"name\":\"Brandsmith\",\"description\":\"where business meets branding\",\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brandsmith.es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brandsmith.es\/#organization\",\"name\":\"BrandSmith\",\"url\":\"https:\/\/brandsmith.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png\",\"contentUrl\":\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png\",\"width\":249,\"height\":51,\"caption\":\"BrandSmith\"},\"image\":{\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\",\"name\":\"Nacho Noriega\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g\",\"caption\":\"Nacho Noriega\"},\"sameAs\":[\"http:\/\/brandsmith.es\"],\"url\":\"https:\/\/brandsmith.es\/en\/author\/nacho-editor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brandsmith - Best reads May 2019","description":"Brandsmith Best reads May 2019","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Brandsmith - Best reads May 2019","og_description":"Brandsmith Best reads May 2019","og_url":"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/","og_site_name":"Brandsmith","article_published_time":"2019-05-24T05:25:58+00:00","article_modified_time":"2019-05-24T05:39:04+00:00","og_image":[{"width":1024,"height":612,"url":"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/05\/Whiplash-n\u00ba109.jpg","type":"image\/jpeg"}],"author":"Nacho Noriega","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nacho Noriega","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/#article","isPartOf":{"@id":"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/"},"author":{"name":"Nacho Noriega","@id":"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518"},"headline":"Best reads May 2019","datePublished":"2019-05-24T05:25:58+00:00","dateModified":"2019-05-24T05:39:04+00:00","mainEntityOfPage":{"@id":"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/"},"wordCount":187,"commentCount":0,"publisher":{"@id":"https:\/\/brandsmith.es\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/","url":"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/","name":"Brandsmith - Best reads May 2019","isPartOf":{"@id":"https:\/\/brandsmith.es\/#website"},"datePublished":"2019-05-24T05:25:58+00:00","dateModified":"2019-05-24T05:39:04+00:00","description":"Brandsmith Best reads May 2019","breadcrumb":{"@id":"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandsmith.es\/en\/best-reads-may-2019\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brandsmith.es\/en\/best-reads-may-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/brandsmith.es\/en\/"},{"@type":"ListItem","position":2,"name":"Best reads May 2019"}]},{"@type":"WebSite","@id":"https:\/\/brandsmith.es\/#website","url":"https:\/\/brandsmith.es\/","name":"Brandsmith","description":"where business meets branding","publisher":{"@id":"https:\/\/brandsmith.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandsmith.es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brandsmith.es\/#organization","name":"BrandSmith","url":"https:\/\/brandsmith.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/","url":"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png","contentUrl":"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png","width":249,"height":51,"caption":"BrandSmith"},"image":{"@id":"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518","name":"Nacho Noriega","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandsmith.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g","caption":"Nacho Noriega"},"sameAs":["http:\/\/brandsmith.es"],"url":"https:\/\/brandsmith.es\/en\/author\/nacho-editor\/"}]}},"_links":{"self":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts\/31135"}],"collection":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/comments?post=31135"}],"version-history":[{"count":5,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts\/31135\/revisions"}],"predecessor-version":[{"id":31142,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts\/31135\/revisions\/31142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/media\/31133"}],"wp:attachment":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/media?parent=31135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/categories?post=31135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/tags?post=31135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}