{"id":31067,"date":"2019-04-25T13:21:08","date_gmt":"2019-04-25T11:21:08","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-para-las-vacaciones\/"},"modified":"2019-05-06T10:19:04","modified_gmt":"2019-05-06T08:19:04","slug":"best-reads-april-2019","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/","title":{"rendered":"Best reads April 2019"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Whiplash Team, April 2019<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads April 2019<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! <\/h4>\n\n\n\n<p><strong><a href=\"http:\/\/www.ephemerajournal.org\/contribution\/branding-sustainability-opportunity-and-risk-behind-brand-based-approach-sustainable\">Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets<\/a><\/strong><\/p>\n\n\n\n<p>This interesting article focuses on the increasing importance of ethical branding and how it might help to overcome some institutional shortcomings inherent in current market settings. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/fashionunited.uk\/news\/fashion\/key-sustainability-trends-for-2019-what-consumers-expect-from-fashion-brands\/2019040242509\">Key sustainability trends: what consumers expect from fashion brands<\/a><\/strong><\/p>\n\n\n\n<p>More than 16 million tons of textile waste are generated by the fashion industry each year in the United States alone, and the amount has doubled over the last 20 years, according to the US Environmental Protection Agency. In the UK, the Waste and Resources Action Programme (WRAP) estimates 140 million pounds worth of clothing end up in landfills every year. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/sustainablebrands.com\/read\/leadership\/neil-gaught-turning-aspiration-into-action\">Neil Gaught: Turning Aspiration Into Action<\/a><\/strong><\/p>\n\n\n\n<p>With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/fashion.hola.com\/tendencias\/2019032767033\/moda-vegana-tendencia-sostenible\/\">Vegan wardrobe: the last chapter towards sustainable fashion<\/a><\/strong><\/p>\n\n\n\n<p>Before New York, London, Milan and Paris gave the kick-off to their fashion weeks, Los Angeles had the first Vegan Fashion Week. The &#8216;eco&#8217; wardrobe is taking shape. (SP)<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.expansion.com\/empresas\/industria\/2019\/04\/01\/5ca1ef95468aebb4708b4636.html\">Heineken, Unilever, Bayer, Samsung, Primark, Ikea and Nestl\u00e9 tie business and sustainability<\/a><\/strong><\/p>\n\n\n\n<p>The environmental and social initiatives that these companies are developing are part of their business strategy and contribute increasingly to economic growth and income. (SP)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, April 2019 Best reads April 2019 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets This interesting article focuses on the increasing importance of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":31062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23,24,28,25,26,29,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads April 2019<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads April 2019\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads April 2019\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads April 2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-25T11:21:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-06T08:19:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/04\/Whiplash-105.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads April 2019\",\"datePublished\":\"2019-04-25T11:21:08+00:00\",\"dateModified\":\"2019-05-06T08:19:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/\"},\"wordCount\":243,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"keywords\":[\"branding\",\"digitalmarketing\",\"Earth\",\"future\",\"human resources\",\"Lil Dicky\",\"management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/\",\"name\":\"Brandsmith - Best reads April 2019\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/#website\"},\"datePublished\":\"2019-04-25T11:21:08+00:00\",\"dateModified\":\"2019-05-06T08:19:04+00:00\",\"description\":\"Brandsmith Best reads April 2019\",\"breadcrumb\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/brandsmith.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best reads April 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brandsmith.es\/#website\",\"url\":\"https:\/\/brandsmith.es\/\",\"name\":\"Brandsmith\",\"description\":\"where business meets branding\",\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brandsmith.es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brandsmith.es\/#organization\",\"name\":\"BrandSmith\",\"url\":\"https:\/\/brandsmith.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png\",\"contentUrl\":\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png\",\"width\":249,\"height\":51,\"caption\":\"BrandSmith\"},\"image\":{\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\",\"name\":\"Nacho Noriega\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g\",\"caption\":\"Nacho Noriega\"},\"sameAs\":[\"http:\/\/brandsmith.es\"],\"url\":\"https:\/\/brandsmith.es\/en\/author\/nacho-editor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brandsmith - Best reads April 2019","description":"Brandsmith Best reads April 2019","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Brandsmith - Best reads April 2019","og_description":"Brandsmith Best reads April 2019","og_url":"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/","og_site_name":"Brandsmith","article_published_time":"2019-04-25T11:21:08+00:00","article_modified_time":"2019-05-06T08:19:04+00:00","og_image":[{"width":1024,"height":612,"url":"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/04\/Whiplash-105.jpg","type":"image\/jpeg"}],"author":"Nacho Noriega","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nacho Noriega","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/#article","isPartOf":{"@id":"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/"},"author":{"name":"Nacho Noriega","@id":"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518"},"headline":"Best reads April 2019","datePublished":"2019-04-25T11:21:08+00:00","dateModified":"2019-05-06T08:19:04+00:00","mainEntityOfPage":{"@id":"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/"},"wordCount":243,"commentCount":0,"publisher":{"@id":"https:\/\/brandsmith.es\/#organization"},"keywords":["branding","digitalmarketing","Earth","future","human resources","Lil Dicky","management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/","url":"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/","name":"Brandsmith - Best reads April 2019","isPartOf":{"@id":"https:\/\/brandsmith.es\/#website"},"datePublished":"2019-04-25T11:21:08+00:00","dateModified":"2019-05-06T08:19:04+00:00","description":"Brandsmith Best reads April 2019","breadcrumb":{"@id":"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandsmith.es\/en\/best-reads-april-2019\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brandsmith.es\/en\/best-reads-april-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/brandsmith.es\/en\/"},{"@type":"ListItem","position":2,"name":"Best reads April 2019"}]},{"@type":"WebSite","@id":"https:\/\/brandsmith.es\/#website","url":"https:\/\/brandsmith.es\/","name":"Brandsmith","description":"where business meets branding","publisher":{"@id":"https:\/\/brandsmith.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandsmith.es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brandsmith.es\/#organization","name":"BrandSmith","url":"https:\/\/brandsmith.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/","url":"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png","contentUrl":"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/03\/BS-logo-vertical.png","width":249,"height":51,"caption":"BrandSmith"},"image":{"@id":"https:\/\/brandsmith.es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518","name":"Nacho Noriega","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandsmith.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb8c3572a844532a64162ff4fe20004b?s=96&d=mm&r=g","caption":"Nacho Noriega"},"sameAs":["http:\/\/brandsmith.es"],"url":"https:\/\/brandsmith.es\/en\/author\/nacho-editor\/"}]}},"_links":{"self":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts\/31067"}],"collection":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/comments?post=31067"}],"version-history":[{"count":2,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts\/31067\/revisions"}],"predecessor-version":[{"id":31072,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/posts\/31067\/revisions\/31072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/media\/31062"}],"wp:attachment":[{"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/media?parent=31067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/categories?post=31067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsmith.es\/en\/wp-json\/wp\/v2\/tags?post=31067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}