{"id":30452,"date":"2019-02-28T10:59:01","date_gmt":"2019-02-28T09:59:01","guid":{"rendered":"https:\/\/beta.brandsmith.es\/?p=30452"},"modified":"2019-05-06T10:19:07","modified_gmt":"2019-05-06T08:19:07","slug":"best-reads-of-february","status":"publish","type":"post","link":"https:\/\/brandsmith.es\/en\/best-reads-of-february\/","title":{"rendered":"Best reads of February"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Team Whiplash,\u00a0February 2019<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads of February<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/smoda.elpais.com\/moda\/actualidad\/zara-polemica-modelo-china-pecas\/\">ZARA becomes antagonistic with the Chinese market (ES)<\/a><\/strong><\/p>\n\n\n\n<p>Beauty is undoubtedly in the eye of the beholder. The tendency to show models \u2018au naturale\u2019, that in the West is becoming commonplace, has unleashed controversy in the Chinese market, that has taken the Spanish brand\u2019s new campaign with Asian model Jing Wen with her freckles without makeup as an insult.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.marketingweek.com\/2019\/02\/21\/brands-disappear\/\">Brands don\u2019t excite consumers (EN)<\/a><\/strong><\/p>\n\n\n\n<p>According to Havas Group\u2019s most recent&nbsp;<strong>Meaningful Brands 2019<\/strong>study, 77% of brands worldwide could disappear without users shedding a tear. A figure that increases by three percentual points in relation to 2017, when the group presented the latest edition of its report.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/2019\/02\/5-benefits-of-audio-branding.html#.XHUboIhKjIU\">Brands must be seen and heard (EN)<\/a><\/strong><\/p>\n\n\n\n<p>Audio branding becomes fashionable as smart speakers are increasingly present in our lives.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/14\/31710\/asi-han-evolucionado-empresas-tecnologicas-hasta-destronar-grandes-marcas-consumo-como-mas-valiosas.html\">The evolution of technological brands (ES)<\/a><\/strong><\/p>\n\n\n\n<p>Consumer brands have been ousted from the podium of the most valuable brands by technology firms such as Google or Apple at the heart of consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Team Whiplash,\u00a0February 2019 Best reads of February Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! ZARA becomes antagonistic with the Chinese market (ES) Beauty is undoubtedly in the eye of the beholder. The tendency to show models&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23,24,28,25,26,29,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandsmith - Best reads of February<\/title>\n<meta name=\"description\" content=\"Brandsmith Best reads of February\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandsmith - Best reads of February\" \/>\n<meta property=\"og:description\" content=\"Brandsmith Best reads of February\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsmith.es\/en\/best-reads-of-february\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandsmith\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T09:59:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-06T08:19:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsmith.es\/wp-content\/uploads\/2019\/02\/Whiplash_98_Lecturas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Noriega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Noriega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-of-february\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-of-february\/\"},\"author\":{\"name\":\"Nacho Noriega\",\"@id\":\"https:\/\/brandsmith.es\/#\/schema\/person\/c784970f141a70b054637ebe25b23518\"},\"headline\":\"Best reads of February\",\"datePublished\":\"2019-02-28T09:59:01+00:00\",\"dateModified\":\"2019-05-06T08:19:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-of-february\/\"},\"wordCount\":188,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandsmith.es\/#organization\"},\"keywords\":[\"branding\",\"digitalmarketing\",\"Earth\",\"future\",\"human resources\",\"Lil Dicky\",\"management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandsmith.es\/en\/best-reads-of-february\/\",\"url\":\"https:\/\/brandsmith.es\/en\/best-reads-of-february\/\",\"name\":\"Brandsmith - 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