{"id":28909,"date":"2019-02-10T21:41:00","date_gmt":"2019-02-10T20:41:00","guid":{"rendered":"https:\/\/beta.brandsmith.es\/?page_id=28909"},"modified":"2019-04-26T20:13:39","modified_gmt":"2019-04-26T18:13:39","slug":"about-us","status":"publish","type":"page","link":"https:\/\/brandsmith.es\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"

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About us<\/h2>\n

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INSPIRING PEOPLE,
\nBUSINESS & SOCIETY<\/h1>\n

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Our quest<\/h2>\n

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Brands that contribute to a better world<\/h3>\n

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There is so much buzz about influencers nowadays that everyone seems to have forgotten that the greatest influencers of all time have been brands.<\/h4>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1553509706692{margin-top: 10px !important;margin-bottom: 50px !important;}”]We believe that responsible brands can be a source of common good due to their capacity to influence people and society while earning profits for the company. We\u2019re not na\u00efve, we are well aware that brands must generate shareholder value, but we think that this is a consequence of creating social value first, because brands that adopt a moral compass and act are those that shine and lead the way. These principles have accompanied BrandSmith since we began. We\u2019ve gone through many ideas and different working methods, but what hasn\u2019t changed is our quest to align purpose and strategy, ethics and performance, customer experience and brand, never compromising on our integrity. If we can\u2019t help, we will say no. And if we can, we will be focused on producing an outcome that inspires positive change in the company and throughout society.[\/vc_column_text][vc_single_image image=”30582″ img_size=”full” alignment=”center” qode_css_animation=”” el_class=”social-value”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1551698118233{padding-top: 75px !important;padding-bottom: 55px !important;background-color: rgba(219,219,219,0.7) !important;*background-color: rgb(219,219,219) !important;}”][vc_column][vc_column_text]<\/p>\n

Looking into the future<\/h2>\n

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Sustainability is on the agenda<\/h3>\n

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It is becoming a moral obligation for brands to commit to preserving a healthy economic, social and environmental ecosystem for future generations.<\/h4>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1553509794597{margin-top: 10px !important;}”]Companies are increasingly held accountable for any damage they cause and also for neglecting their responsibilities. The time when these issues were left to politics and NGOs has past, everyone is in the spotlight now. The need to develop bio-, circular- and carbon neutral economies are concerns that directly involve how business processes are designed, but moreover, a brand, given its influence, can emerge as a phenomenal platform for developing society\u2019s awareness of the sustainability challenges we have ahead. And not only environmental issues. Social and economic challenges like gender equality or civil rights need to be addressed, too.<\/p>\n

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After more than five years consulting and delivering agency services for sustainability-related organizations, especially in the field of forestry with associations like PEFC and ProPopulus or companies like Garnica, we have developed a deep understanding of the scientific, cultural and economic aspects of the problem. Consequently, since 2015, Christopher Smith delivers keynotes and workshop sessions on how to build sustainability into a brand story with authenticity. If sustainability is on your agenda (and it should) we surely can help.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column]

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The team<\/h2>\n

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Thought leadership, experience and skill<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1551698149094{padding-top: 20px !important;padding-bottom: 100px !important;}”][vc_column][vc_column_text css=”.vc_custom_1553509828795{margin-top: 10px !important;margin-bottom: 20px !important;}”]We are a small but highly skilled team led by Christopher R. Smith. Born in the UK, brought up in Saudi Arabia and settled in Madrid, Spain, after years of work in advertising and design as creative director and project manager, he decided to launch his own consultancy in 2008 in search of more adequate tools and processes to unlock the concepts and values that underpin brands and to integrate them into business strategies. Now he is a respected consultant, speaker, author and lecturer.[\/vc_column_text]