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Must read of September

Whiplash Team. September 2018.

Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend:

Nike’s bet pays dividends

The controversial signing of Colin Kaepernick cost the US sports multinational a downturn in the stock market, but, not only have they recovered from the misstep, they have even turned the trend around and increased sales in stores.

Kaepernick’s profile skyrockets, while his message fades

The featuring of the quarterback in Nike’s 3’th anniversary commemorative campaign “Just Do It” triggers the popularity of the athlete in detriment of what he is fighting for.

Why branding matters in sustainability

A sustainable brand is one that has successfully integrated environmental, economic and social issues into its business operations. However, many companies that are considered sustainable only meet one third of this definition.

CX Trends in 2018

The personalization and ability of brands to offer memorable experiences captures the trends of the customer experience in 2018.