libro-pensadores

PENSADORES POR EL MUNDO
(THINKERS AROUND THE WORLD)

Christopher R. Smith, Jose Aguilar, F. Javier Aguado and others.
SME Initiative, 2013.

This book comprises trends in contemporary management explained by great professionals who think and travel. They propose journeys, deciphered in their travel books, for the strategic direction of individuals and corporations. It is a book conceived as a guided adventure into knowledge by a select group of authors. In the chapter “Voyage to the Bottom of the Soul” Christopher Smith explains his thinking applied to branding through an approach to Euskadi.


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