New Ventures & Product Development Expert


An external collaborator to BrandSmith, Juan is an innovation catalyst specialized in start-ups. Trained in design and entrepreneurship, he is the co-author of “Designpedia”. He has the solid know-how of Design Thinking, Lean and Business Design. Juan is an associate lecturer at IE Business School and EOI Escuela de Negocios, as well as professor of Creativity, Innovation and Business Development at various top-level institutions. He is the mentor behind the IE Venture Lab. He is a Google Expert on Marketing and mentor of Google for Entrepreneurs. Finalist at the III Inspiring Young Entrepreneurs National Competition 2013 (ESADE), Juan is CEO and Founder of Thinkers Co. (, Co-founder of ByDsea ( Co-founder and Board Member of Aniento Fisioterapia (


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