IN SEARCH OF THE SOUL OF THE ORGANIZATIONS

Study on the Management of Intangibles October 2017 Octubre 2017

 

The objective of the study was to analyze the sensitivity of Spanish organizations towards the management of intangibles. We wanted to confirm if Spanish organizations really consider the management of intangibles as relevant and what are they doing about it.

The study was carried out through a qualitative research procedure based on in-depth interviews with managers from different functional areas, mainly CEOs, CMOs, HR and CSR.

The study was carried out through a qualitative research procedure based on in-depth interviews with managers from different functional areas, mainly CEOs, CMOs, HR and CSR.

You can read and download the study (Spanish) here.

En-busca-alma-organizaciones