libro-consultores

CONSULTORES IMPRESCINDIBLES
(ESSENTIAL CONSULTANTS)

Christopher R. Smith, Angel Bonet, Mariano Vilallonga and others. Ges Dirección, 2013.

 

A book of good consultancy practices by a group of excellent authors, among which Christopher Smith writes the chapter “The branding as a strategic tool. Good practices”. One of the fascinating aspects of our specialty, branding, is to see at first hand the realities hiding behind organizations, in this case, our work on Orbea.


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