Whiplash Team. September 2018.
The recent change in the Facebook algorithm, AI and the use of bots in the relationship with the client are changing the way brands and users relate in the digital space. Customers, increasingly demanding in terms of content and experiences personalization, expect companies to meet their demands smoothly across channels, in real time and providing value in each interaction. Christopher Smith will address this issue on September 26 at the Summit Clientes Bilbao, organized by the La Neurona platform.
“Artificial intelligence (AI) is destined to be the next technological revolution, following the steps of the Internet and mobility. With an expected impact for 2030 that will mean a growth of 14% of world GDP, AI will transform strategies and operating models of companies”, says a recent study by PWC. Indeed, the IA is one of the elements revolutionizing the relationship between brands and users, but not the only one. Changes in Facebook’s algorithm –which affects the organic scope of fanpages–, machine learning and the use of bots in brands-users communications force marketing and sales managers to work together more than ever to offer their customers relevant and value-adding content and personalized experiences.
This will be the core issue at the next Summit Clients Bilbao, a free event organized by La Neurona, a platform aimed at companies and people working in them, whose purpose is to collect and document changes in society and companies to help those responsible for them to understand what is going on.
Under the title “Intelligence to add to the business from the Clients”, the Summit Clients Bilbao will gather a panel of experts who will explain their ideas about science after “data driven businesses”, data management, customer privacy and the personalization of content, among other topics, to offer managers and professionals tools and knowledge to optimize their management and adapt to the current business scenario.
Christopher Smith, BrandSmith’s CEO and founder, will share insights about brand intelligence from the personalization of content as a formula for the construction of responsible brands. Next Jon Fernandez, Orbea’s CEO, will talk about the brand’s intangibles in his presentation “The soul of the brand”.