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Gillette defends its values despite the financial cost

Whiplash Team, January 2019 Earlier this week, with the release of its new ad “We Believe: The Best Men Can Be”, the historic brand Gillette sparked one of the most viral reactions on social media in recent months. In less than 48 hours the video, published on its official YouTube channel, had over 300,000 dislikes…

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Four tips for brands to succeed in 2019

Whiplash team. January 2019  Over the last few years, but especially along 2018, we have seen brands become activists and embrace social, political and environmental causes, aligning their purpose with their users’ expectations. The trend continues, and in 2019 brands have a new opportunity to inspire and engage clients through clear actions that demonstrate…

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2018, a year of success and recognition for BrandSmith

Whiplash Team. December 2018 This year’s last conference of the Innova en Verde program, created by our client PEFC Spain, was the perfect closure of a successful 2018 as a lecturer for BrandSmith’s CEO and founder Christopher Smith. For our company it has also been a year of recognition, with the achievement of the Iberian…

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Saving the planet is an opportunity for brands

Whiplash Team. December 2018. The paradigm that companies exist just to generate profits is no longer so. Consumers demand a purpose from organizations that is connected to their needs and is responsible with the Planet. The challenge involves a unique opportunity for brands to commit to sustainability. We live in an environment dominated by technology, mobility…

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Must read of November

Whiplash Team. November 2018 Interbrand presents its annual report of the best brands (ES) The report reveals that companies are adopting strategies focused on the consumer and that those that have adopted Positive Utility practices, or the ability to be useful on a daily basis by improving everyday experiences. An unfortunate ad campaign wounds D&G’s…

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Brands can not continue avoiding climate change

Whiplash Team. November 2018 In today’s hyperconnected world, users, shareholders, and workers have all the information they want in one click and are much more aware of the impact that businesses have on our planet. Responsible consumption becomes mainstream, while awareness grows that organizations either take an active part in the sustainability challenge or disappear.…

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Sustainable lingerie breaks Victoria’s Secret angels’ wings

Whiplash Team. November 2018 Victoria’s Secret Angels have broken wings. Or at least that’s what many people think. The famous lingerie parade, which took place in New York on November 8th, monopolized –as always– big media headlines, but in the context of the Me Too global movement it also fueled the controversy in social media…

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Business ethics is the key to responsible brands

Whiplash Team. October 2018. Following the success of the encounter in Bilbao on September 26th, a new edition of La Neurona Summit. Intelligence and emotion to add value to the business will be held in Madrid on Tuesday, October 30th. Under the title Brand Intelligence. The impact of personalization on the construction of responsible brands,…

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