Whiplash Team. December 2018
This year’s last conference of the Innova en Verde program, created by our client PEFC Spain, was the perfect closure of a successful 2018 as a lecturer for BrandSmith’s CEO and founder Christopher Smith. For our company it has also been a year of recognition, with the achievement of the Iberian Business Awards as the best strategic branding consultancy, awarded annually by the European Business Awards magazine.
On Wednesday December 12th PEFC Spain held the last of this year’s conferences within the framework of the Innova en Verde Project, with which our CEO and founder Christopher Smith has toured a dozen Spanish cities lecturing about the imperativeness of creating or turning brands into responsible brands, and what are its implications.
With his speech at the Innova en Verde meeting in Madrid, Smith closes a year full of activity as a speaker that began with his participation as moderator in the panel The power of personalization, in the framework of the MWC2018 in Barcelona.
However, the MWC was not the only international scenario where Smith has exposed his vision about the strategic need for organizations to create responsible brands, whose purpose is connected with the needs and expectations of its users and society as a whole.
He also was invited to take part in the Ambrosetti Marketing Summit in Milan, organized by the Think Tank Ambrosetti, which brings together national and multinational companies operating in Italy.
The corollary to the successes harvested by Smith in his lectures, both internationally and in the framework of PEFC Spain’s Innova en Verde initiative gand La Neurona’s Business Summits, has been the distinction bestowed upon BrandSmith by the European Business News magazine, which has awarded our company with the Iberian Business Award for the Best Strategic Branding Consultancy-Spain 2018.
All this would not have been possible without the trust of our customers and followers. From here we thank you for trusting us and encouraging us to continue growing!